Heineken - "The First Ahhh!"

Le Pub Sao Paulo, Brasilien

1649

Marke: Heineken
Länder: Brasilien

Werbende: Heineken

Titel	The First Ahhh!
Agentur	Le Pub
Kampagne	The First Ahhh
Werbende	Heineken
Marke	Heineken
Datum der ersten Ausstrahlung/Veröffentlichung	2024 / 4
Geschäftsbereich	Bier, Cidre
Philosophie	There are few sensations in life that you can always rely on to provide gratification. The cold side of the pillow. The sun on your face. The first sip of a cold beer. That’s why Heineken® today launches its global integrated campaign ‘The First Ahhh!’ – capturing the iconic and refreshing ‘first sip’ feeling you get from a crisp, uniquely balanced Heineken®. In the fast pace of today, the brewer recognizes that the feeling of refreshment is more important than ever – and it is something Heineken® has delivered to the world with its unique recipe for more than 150 years. ‘The First Ahhh!’ ATL highlights the ‘first sip’ feeling you get from its perfectly balanced taste. Meanwhile, the wider global campaign showcases Heineken®’s five core brewing principles to consumers, which are the secret behind the beer’s reliable high-quality, perfectly balanced taste – no matter where you are in the world.
Medientyp	Fernsehen
Länge	64 seconds
Chief Executive Officer (CEO)	Bruno Bertelli
Global Chief Creative Officer	Bruno Bertelli
Global Chief Creative Officer	Cristiana Boccassini
Chief Creative Officer	Mihnea Gheorghiu
Stellvertretender Creative Director	Alessandro Agnellini
Stellvertretender Creative Director	Fernando Dominguez
Stellvertretender Creative Director	Livio Gerosa
Chief Creative Officer	Felipe Cury
Executive Creative Director	Greg Kickow
Creative Director	Yan Prado
Creative Director	Rodrigo Visconti
Creative Director	Guy Lewis
Leiter Strategie	Sol Ghafoor
Group Strategy Director	James Moore
Strategieplaner	Alex Moore
Data Strategist	Ilko Petkov
Head of Strategy	Silvia Paes
Group Account Director	Madalina Marica
Kundenbetreuer	Tinatin Prangishvili
Direktor Kundenservice	Shirine Aoun
Kundenbetreuer	Giulia Anselmi Aguilera
Kundenbetreuer	Chiara Allievi
Produktionsfirma	Tempomedia Productions
Regisseur	Alex Feil
Direktor Fotografie	Paul Guilhaume
Executive Producer	Vera Portz
Produzent	GUNNAR MEYER
Cutter	Iain Whitewright
Cutter	Fabrizio Squeo
Kolorist	Julien Alary
Post-Produktion	Prodigious Bangkok
Post-Produktion	Gabha Studios
Ton	DISC2DISC
Werbeleiter	Nabil Nasser
Werbeleiter	Daniela Iebba
Werbeleiter	Alexander Drake
Werbeleiter	Elena Marcos Izquierdo
Werbeleiter	Rob van Griensven
Werbeleiter	Valeria Lebedeva
Werbeleiter	Bram Reukers
Werbeleiter	Jonathan O’Lone
Werbeleiter	Felipe Delgado
Werbeleiter	Mark Van Iterson
Werbeleiter	Caroline van Hoff