| Titel | Motörhead |
| Agentur | DDB Paris |
| Kampagne | The power of Metal |
| Werbende | Rock & Folk |
| Marke | Rock & Folk |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2023 / 1 |
| Geschäftsbereich | Zeitungen, Zeitschriften, Bücher |
| Slogan | The world needs more rock |
| Story | Rock & Folk, the leading rock magazine in France, just launched its first issue dedicated to heavy metal along with a special programming on Rock & Folk’s digital radio. The media brand is now promoting this loud content with a quirky print and digital campaign that pays tribute to the monsters that made metal history. Led Zeppelin, Motörhead and Gojira: Each one of the three dark and minimalistic ads let us dive into the specific universe of one band, one milestone in metal history. |
| Medientyp | Presse & Publikationen |
| Chief Creative Officer | Alexander Kalchev |
| Art Director | Maximilien Guibert |
| Texter | Benoît Oulhen |
| Texter | Jérémy Burnand |
| Account Supervisor | Julie Haslé |
| Account Supervisor | Olivier Massanella |
| Brand Manager | Olivier Thomas |
| Cutter | Philippe Budillon |
Mehr Projekte
ALLE SEHENInfirmières (Propagande)
- MARKE:
- Musée de la Grande Guerre de Meaux
- AGENTUR:
- DDB Paris
Infirmières (A l'époque)
- MARKE:
- Musée de la Grande Guerre de Meaux
- AGENTUR:
- DDB Paris
Infirmières (Vie)
- MARKE:
- Musée de la Grande Guerre de Meaux
- AGENTUR:
- DDB Paris
Infirmières (Anges blancs)
- MARKE:
- Musée de la Grande Guerre de Meaux
- AGENTUR:
- DDB Paris
Infirmières (Amnésie)
- MARKE:
- Musée de la Grande Guerre de Meaux
- AGENTUR:
- DDB Paris
Infirmières (Blanc sobre)
- MARKE:
- Musée de la Grande Guerre de Meaux
- AGENTUR:
- DDB Paris
Led Zeppelin
- MARKE:
- Rock & Folk
- AGENTUR:
- DDB Paris
Gojira
- MARKE:
- Rock & Folk
- AGENTUR:
- DDB Paris