| Titel | Materna - tips for moms to be |
| Agentur | J. Walter Thompson Israel |
| Kampagne | TIPS FOR MOMS TO BE |
| Werbende | Materna |
| Marke | Materna |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2015 / 5 |
| Geschäftsbereich | Babynahrung |
| Story | Materna is the leading brand for baby food in israel. Materna's new bilboard integrates a huge digital screen inside a sign. the screen connects directly to the brand facebook page where mothers can give their best first tips for moms to be. the tip can also be sent directly by sms. |
| Medientyp | Interaktive Outdoor Experience |
| Länge | |
| Creative Director | Assaf Katz |
| deputy ceo | Yahav Draizin |
| Chief Executive Officer (CEO) | Yoram Dembinsky |
| Texter | Noam Krauza |
| vp stategy | Shmulik Kitainik |