| Titel | Mean Tweets (Long Video) |
| Agentur | Fold7 |
| Kampagne | Mean Tweets |
| Werbende | Carlsberg Group |
| Marke | Carlsberg |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2019 / 4 |
| Geschäftsbereich | Bier, Cidre |
| Story | The new social media campaign for Carlsberg directed by Richard Pengelley through Dirty Films has been launched, serving up the |
| Philosophie | Carlsberg has marked the launch of its new Carlsberg Danish Pilsner by sharing some of the meanest things people have tweeted about its old beer in a bold, honest and witty way. Created by Fold7, Clifford French and Initiative, the video series captures the reactions of employees across the business, from the brew house to the finance floor, which are a mixture of shock and bemusement as they read out the colourful descriptions used to describe the old brew. |
| Medientyp | Social Media |
| Länge | |
| Chief Creative Officer | Ryan Newey |
| VP, Marketing | Liam Newton |
| Creative Teammitglied | Adrian Lim |
| Designer | Jamie Craven |
| Account Management Team | James Joice |
| Account Management Team | Chloe Cooper |
| Account Management Team | Kathryn Mason |
| Agency Producer | Max Dinunno |
| Produktionsfirma | Dirty Films |
| Regisseur | Richard Pengelley |
| Produzent | Mike Carr |
| Produzent | Alex Bedford |
| Sounddesigner | Andy Humphries |
| Tonstudio | Bark Soho |
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