Titel | Diazafew-Beers |
Agentur | Clemenger BBDO |
Kampagne | Mixed Meds |
Werbende | New Zealand Transport Agency |
Marke | NZTA |
Datum der ersten Ausstrahlung/Veröffentlichung | 2022 / 3 |
Geschäftsbereich | Verkehrssicherheit |
Story | 78% of New Zealand drivers who die in drug-related crashes don’t have just one substance in their system. They have a combination. Often prescription medication is one of them. These drivers are Mixed Driving. This impairment is introduced with an unsettling line of Mixed Meds: a range of mixed substances representative of the mixes that have caused fatalities on Aotearoa roads. Making the unseen causes of harm on our roads visible and visceral. |
Problem | Mixed Driving kicks off with an unsettling line of Mixed Medications: a range of mixed substances representative of the mixes that have caused fatalities on Aotearoa roads. |
Medientyp | Plakat |
Länge | |
Produktionsfirma | Revolver |
Regisseur | Pete Baker |
Senior Business Manager | Emma Brown |
Chief Creative Officer | Brigid Alkema |
Senior Art Director | Steve Hansen |
Senior Copywriter | JP Twaalfhoven |
Senior Creative | Frances Cooke |
Senior Creative | Alex Metson |
Produzent | Mark Foster |
Art Director | Nick Weir |
Agency Producer | Christina Hazard |
Senior Producer | Carne Godfrey |
Executive Producer | Pip Smart |
Executive Producer | Jasmin Helliar |
Strategist | Andy Graham |
Direktor Fotografie | Matt Henley |
Post-Produktion | The Glue Society Studios |
Cutter | Luke Crethar |
Casting | Kate McGill Casting |
Fotograf | Steve Boniface |
Digitale Retuschierung | Becci Manson |
Geschäftsführer | Michael Ritchie |
Executive Planning Director | Lisa Divett |
Kolorist | Scott Stirling |
Werbeleiter | Lauren Cooke |
Werbeleiter | Nikki Gates |
Werbeleiter | Paul Graham |
Werbeleiter | Ryan Stevenson |
Head of Business Partnerships | Sally Hooper |
Business Team Head | Rachel Turner |
Medienagentur | OMD New Zealand |
Strategy Director | Jake Firman |
Account Director, Media | Mel Falconer |
Senior Account Manager, Media | Kirsten Chin |
Account Manager, Media | Charlotte Eastman |
Direction & Product Design | Pete Baker |
Konzept | Andrea Davis |
Modellbauer | Human Dynamo |
Music Composer & & Sound Design | Stefaan Van Leuven |
Produzent Ton | Jonathan Mihaljevich |
Sound Design | Chris Ward |