| Titel | First Timers |
| Agentur | adam&eveDDB |
| Kampagne | First Timers |
| Werbende | Unilever |
| Marke | Marmite |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2023 / 9 |
| Geschäftsbereich | Fettaufstriche |
| Story | The film features two puppets who try out putting Marmite on a slice of toast for the first time, they are invited to “stroke that” “push that” and “lick that” via a series of suggestive scenarios. |
| Problem | Marmite is targeting young adults with a playfully suggestive campaign inviting them to experience their first time with Marmite, after YouGov research revealed that 43% of 18-24 year olds in the UK have never tried the spread. |
| Medientyp | Fernsehen |
| Länge | |
| Audio Post | 750mph |
| Group Executive Creative Director | Ben Tollett |
| Chief Creative Officer | Richard Brim |
| Creative Director | Colin Booth |
| Creative Director | Ben Stilitz |
| Projektmanager | Linda-Aileen Macfarlane |
| Geschäftsführender Teilhaber | Tom White |
| Etatdirektor | Max Sullivan |
| Etatdirektor | Carrie Pollock |
| Kundenbetreuer | Lydia Barber |
| Business Affairs | Layla Husted |
| Business Affairs | Jamie Hirst |
| Business Affairs | Martin Eels |
| Design | King Henry |
| Head of Design | Paul Knowles |
| Medienagentur | MindShare |
| Kaufmännischer Geschäftsführer | Tess Domenet |
| Kundenbetreuer | Anna Mason |
| Account Executive | Megan Wieland |
| PR Agency | W Communications |
| Kampagnenleiter | Grace Jackson |
| Stellvertretender Creative Director | John Wilkinson |
| Etatdirektor | Paige Hartley |
| Etatdirektor | Cameron Webb |
| Kundenbetreuer | Ella Bull |
| Produktionsfirma | Smuggler |
| Executive Producer | Fergus Brown |
| Produzent | Amelia Hanbury |
| Regisseur | Guy Shelmerdine |
| Direktor Fotografie | Jan Cabalka |
| Redaktionsbüro | Shift Post |
| Cutter | Saam Hodivala |
| Post-Produktion | Absolute Post |
| Produktionsassistant | Megan Shaw |
| Spezialeffekte | Kieran Baxter |
| Lead Artist | Kieran Baxter |
| Kolorist | Dave Ludlam |
| Music Agency | Big Sync Music |
| Tonstudio | Sam Ashwell |
| Mix | Sam Ashwell |
| Integrated Producer | Brittany Littlewood |
| Etat-Planer | Liora Ingram |
| Etatdirektor | Natasha Irwin |
| Etatdirektor | Ismaila Bojang |
| Strategy Director | Alexandria Oliver |
| Regisseur | Jess O’Donohoe |
| Post-Produktion | Kirsty Ratcliffe |
| Leitung Musik | Alicia Leinot |
| Produzent Ton | Olivia Ray |
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