August 16, 2017
Tencent and J. Walter Thompson Shanghai have leveraged a popular children’s folk song to encourage consumers to choose Tencent mobile top-up feature – and help keep rural children, left behind by parents seeking a better livelihood, connected with their families. Over 60 million children are… weiterlesen
March 2, 2017
China's Papi Jiang Gets Serious In Spot From J. Walter Thompson Shanghai By Angela Doland Papi Jiang rose to celebrity in China with sassy internet video monologues that were part comedy sketch, part commentary on the absurdities of society. For example, she just mocked families' tendency to… weiterlesen
November 29, 2016
J. Walter Thompson Shanghai has won the business of the Honor smartphone brand, part of China’s Huawei Group, following a multi-agency pitch. Since Honor’s launch three years ago, it is now seeking to refine its brand for the next phase of growth as the China smartphone market matures. The … weiterlesen
November 25, 2016
Carter Chow (周世雄), previously chief marketing officer for Greater China at McCann Worldgroup, starts at JWT in the new year. J. Walter Thompson China has named Carter Chow(周世雄), previously chief marketing officer for Greater China at McCann Worldgroup, as CEO. Beginning on 2 January he wi… weiterlesen
August 11, 2016
J. Walter Thompson Shanghai and Bayer's Elevit helped expectant couples in China bond by letting fathers feel their babies' heartbeats. by Nikolas Tang [ad 34543005] CHINA - A campaign for Bayer's Elevit, a pregnancy vitamin brand, shows three expectant fathers reacting emotionally to a pat… weiterlesen