Staff Booking.com filming their own travel and thus goes viral

Employees with GoPro cameras give a unique insight into the culture of Booking.com.

Early last year, Booking.com encouraged its 14,000 employees to record their travels. The result, the film One Mission, which was devised in collaboration with the Amsterdam creative studio and created Cloud Factory, tell you exactly where it's at Booking.com is all about: fun, inspiration and love for travel.

Together, the employees visited last year more than 190 countries. & # 39 ; Whether climbing a volcano, surf or tango dancing, passion spatter on the workers from & # 39 ; says Sandrine Huijgen Cloud Factory. & # 39 ; One Mission is an ode to travel and a perfect example of story-doing. It brings Booking.com as a brand to life and inspires that way the viewer to travel too &. # 39 ;

The film has gone viral and has been viewed more than 2.3 million times.

Soon, an interview with Cloud Factory Adformatie. 

http://www.adformatie.nl/nieuws/personeel-bookingcom-filmt-eigen-reizen-en-gaat-daarmee-viraal