[Interview] Jessica Kersten Cloud Factory

News After several years consciously built under the radar of their (international) course, Jessica Kersten finds the time to come out with Cloud Factory. We speak to the co-owner and Creative Director of the creative agency.
Why only now seek attention?

Often you see that new agencies are launched and put a vision out. That in itself is fine, but then you have to prove it; it does not say much. We wanted to show first and foremost good enough job to be able to talk about something. Moreover, we had to invent ourselves first even one bit. Meanwhile, we have created work for Strongbow with the Swedish director Fredrik Bond and photographer Marcel Christ, Apple Bandit with director Jeroen Annokkee and Stassen with photographer Koen Hauser, all three cider brands Heineken. In addition, we Lennart Verstegen of Wefilm and Superhero Cheesecake recently HR Go Places campaign created for Heineken, and last year included a manifesto film with director Daniel Nogueira for Marlies Dekkers.

Craft is an important pillar for the process of Cloud Factory. Especially in the form of co-creation. We surround ourselves with like all good authors, with whom we, when we have the big idea, work together for customers, not only when the customer has approved the script. We mainly work on international campaigns, but also for Dutch brands and companies. 

http://marketingtribune.nl/bureaus/nieuws/2016/11/%5Binterview%5D-jessica-kersten-over-cloudfactory/