AdForum
Business Creative Report

The Most Creative Campaigns, Brands
and Agencies in Automotive

 
SMART SOLUTIONS POWERED BY AN URGE TO IMPROVE LIFE FOR CUSTOMERS CONTINUE TO REFLECT AN INDUSTRY IN TRANSITION.

Sleek films of cars cruising through attractive landscapes were nowhere to be seen in the auto top five. Instead, it features clever and humane ideas. Renault and its agency Publicis Conseil dominate the category with two very different but customer-centric ideas: one that helps electric car drivers juice up their vehicles, and another that may save lives. The Jeep project at number one underlines the advantage of a strong brand identity, no matter how the vehicle is fuelled, while VW’s recruitment campaign is delightfully cheeky.

The most awarded CCO is Marco Venturelli and the most awarded Creative Director is Marcelo Vergara.

Most awarded
campaigns, brands &
agencies in
Automotive in 2023

Most awarded
campaigns, brands and
agencies in
Automotive in 2023

CAMPAIGNS

Brand, Title, Agency
1
Publicis Middle East, Dubai
2
Publicis Conseil, Paris
3
DDB Paris
4
Publicis Conseil, Paris
5
Dentsu Inc., Tokyo
6
TBWA\HAKUHODO, Tokyo
7
TBWA\Bolt
8
the community, Miami
9
Leo Burnett Company, S.R.L., Torino
10
DDB Paris
11
Ogilvy South Africa, Cape Town
12
INNOCEAN, Seoul
13
Publicis Conseil, Paris
14
Try Reklamebyrå, Oslo
15
Leo Burnett Detroit

BRANDS

Brand
1 Renault
2 Volkswagen
3 Jeep
4 Toyota
5 BMW

AGENCIES

Name
1 Publicis Conseil, Paris
2 DDB Paris
3 Publicis Middle East, Dubai
4 Dentsu Inc., Tokyo
5 TBWA\HAKUHODO, Tokyo

Watch

TitelThe Call of Adventure
Agentur
Kampagne The Call of Adventure
Werbende Stellantis
Marke Jeep
Datum der ersten Ausstrahlung/Veröffentlichung 2022 / 5
Geschäftsbereich Allradantrieb
Medientyp Case Study
Länge
Mehr Informationen http://www.jeeplifeiscalling.com/
Executive Creative Director
Creative Director
Integration Director
Chief Creative Officer
Creative Director
Stellvertretender Creative Director
Stellvertretender Creative Director
Senior Art Director
Art Director
Junior Art Director
Business Leader
Senior Account Manager
Chief Marketing Officer (CMO)
Werbeleiter
Werbeleiter
TitelPlug Inn
Titel (Originalsprache)Plug Inn (English)
Agentur
Kampagne Plug Inn
Werbende Renault
Marke Renault
Datum der ersten Ausstrahlung/Veröffentlichung 2022 / 5
Geschäftsbereich Autos
Philosophie Renault has launched a new platform - Plug Inn – that will enable up to 475,000 additional electric charging points, thanks to communities of local people. Plug Inn partners with a community of people who welcome you to charge your electric vehicle in their homes. The community is based within remoter regions to solve the issue of a stronger charging infrastructure and alleviate concerns around ‘fear of charging’, the most common obstacles for using electrical vehicles. Making the switch to all-electric even easier As the leader in electric vehicles in France and Europe for the past 10 years, Renault is a pioneer in raising awareness of the challenges of sustainable mobility. In 2020, the company had already created the first 100% electrical village in France. By making 100% electric Renault Zoé E-Tech cars available to every household in the commune of Appy, the company proved that if it was possible to switch to electric vehicles in one of the most isolated communities in France, then the switch to electric vehicles would be possible everywhere. With Plug Inn, a new chapter in mobility begins, in line with the Renault's long-term vision. The peer-to-peer service is designed to make life easier for electric vehicle users and enable the deployment of electric mobility on a large scale, for everyone regardless of how isolated the destinations may be. Always one step ahead As the sales of electric vehicles (EVs) increase worldwide, particularly in France, the demand for recharging infrastructure is significantly growing. However, by 2030, the growth in demand for electric vehicle charging in Europe (33% CAGR) will exceed the growth in public supply (25% CAGR). Given ‘The fear of charging’ remains one of the main obstacles for transitioning to electric vehicles, Renault is creating a platform, through the power of the people, to increase the number of accessible charging stations and facilitate access to them. Imagine: you're planning a road trip to Finistère for a few days. You haven't had time to look charging stations map in the region. When you arrive, you can't find a charging station near your destination. What if a simple app allowed you to locate and benefit from the home plugs of electric vehicle users in the area? With the launch of Plug Inn, the community could represent up to 475,000 individuals, corresponding to the number of residential charging points recorded by expert reports in France. Aligned with Renault’s vision to push boundaries in the EV field, Plug Inn introduces a radically different way of thinking about mobility. Previously, it would require a visit to a petrol station to get energy but today, Renault will make it able to charge vehicles directly at homes, creating a model of new sociability, self-help, and energy efficiency. "We must ensure that the enthusiasm for electric vehicles is never disappointed by structural constraints. On the contrary, building a community of individuals is a great opportunity to create new development models based on the values of sharing, self-help, and the circular economy.” Explains Arnaud Belloni, Global Chief Marketing Officer. In concrete terms, how will it work? The Plug Inn recharging solution will address the most complicated moments that electric vehicle drivers may encounter, such as reserving a recharging point, locating it, or planning a route to access it. Plug Inn builds on Renault's European leadership in this area to create a unique asset to accelerate the adoption of electric vehicles and improve the driver's experience by enabling them to: Search for and reserve private electric vehicle charging stations that meet individual mobility and flexibility needs Access seamless and reliable charging experiences and exchanges between individuals in the same network. Increase the use of electric vehicles for all types of mobility needs (daily routines or leisure). The service also adds value to the owners of the charging stations, allowing them to: Generate income and be profitable by sharing their charging stations with other individuals Provide tools and advice such as a financial simulator to help them understand their potential income and profitability; payment methods and access to a financial dashboard; and possibly discounts on charging stations via subsidies or rentals. For owners of charging points and users of electric or plug-in hybrid vehicles, the Plug Inn experience starts now, on 12 May 2022. Register on www.pluginn.app
Philosophie (Originalsprache)


Avec Plug Inn, Renault vise 475.000 points de recharge électrique supplémentaires, grâce à vous.
Accéder où que vous soyez à une communauté de particuliers prêts à vous accueillir à domicile pour recharger votre véhicule électrique, c'est la promesse de Plug Inn, la nouvelle plateforme lancée par Renault.






Rendre toujours plus facile le passage au tout-électrique
En tant que leader du véhicule électrique en France et en Europe depuis 10 ans, Renault a été un pionnier dans la prise de conscience des défis de la mobilité durable. Déjà en 2020, l’entreprise créait le premier village 100% électrique de France. En mettant à disposition pour chaque foyer de la commune d’Appy des Renault Zoé E-Tech 100% électrique, l’entreprise a prouvé que s’il était possible de passer au véhicule électrique dans l’une des communes les plus enclavées de France, le passage à l’électrique serait possible partout.
Avec Plug Inn, un nouveau chapitre de la mobilité s’ouvre, en accord avec la vision de la Marque. Ce service peer-to-peer conçu pour faciliter la vie des utilisateurs de véhicules électriques permettra de déployer la mobilité électrique à grande échelle, pour tous et peu importe le niveau d’enclavement des territoires.
Avoir toujours une longueur d’avance
La vente de véhicules électriques (VE) augmentant dans le monde entier, et notamment en France, la demande en infrastructure de recharge est en croissance proportionnelle. Pourtant, d’ici 2030, la croissance de la demande de recharge des véhicules électriques en Europe (33% CAGR) dépassera la croissance de l'offre publique (25% CAGR).
Dans un contexte où « la crainte de la charge » reste encore l’un des principaux freins au passage à l’électrique, Renault s’appuie sur sa plus grande force pour démultiplier le nombre de bornes accessibles et en facilité l’accès.
Imaginez : vous prévoyez un road-trip de quelques jours dans le Finistère. Vous n'avez pas eu le temps de vous pencher sur la carte des bornes de recharge de la région. En arrivant sur place, vous ne trouvez pas de borne à proximité de votre destination. Et si une simple application vous permettait de localiser et de bénéficier des prises à domicile d’utilisateurs de véhicule électrique alentour ?






Si l’engouement pour Plug Inn se révèle aussi fort que l’engouement pour l’électrique, la communauté pourrait représenter jusqu’à 475 500 particuliers. Ce qui correspond aux points de charge résidentiels comptabilisés par des rapports d’expertise en France.
Au-delà du service, c’est toute la vision de Renault qui est incarnée dans cette application. Plug Inn représente une façon radicalement différente de penser la mobilité. Autrefois, il fallait aller dans une station essence pour s’approvisionner en énergie. Cela se faisait généralement avec un minimum d’interaction en station-service. Aujourd’hui, on peut alimenter nos véhicules au plus proche de la vie des gens, directement chez eux. Cela peut devenir pour ceux qui le souhaitent un modèle de nouvelles sociabilités, d’entre-aide et d’efficacité énergétique.






Concrètement, comment cela va fonctionner ?


La solution de recharges Plug Inn permettra de répondre aux moments les plus compliqués que peuvent rencontrer les conducteurs de véhicules électriques, tels que la réservation d’une borne de recharge, sa localisation ou encore la planification de son trajet pour y accéder.


Plug Inn s'appuie sur l’avance de Renault en la matière, en Europe, pour créer un atout unique permettant d’accélérer l'adoption du véhicule électrique et améliorer l'expérience des conducteurs, en leur permettant de :


o rechercher et réserver des bornes de recharge privées pour véhicules électriques répondant aux besoins individuels en termes de mobilité et de flexibilité.
o permettre des expériences de recharge transparentes et fiables et des échanges entre les individus appartenant à un même réseau.
o accroître le recours aux véhicules électriques pour tout type de besoin de mobilité (routines quotidiennes ou loisirs).
• Le service apporte également de la valeur ajoutée aux propriétaires de bornes, en leur permettant de :
o générer des revenus et d’être rentables grâce au partage de leurs bornes de recharge à d’autres particuliers.
o d’avoir à disposition des outils et des conseils tels qu’un simulateur financier pour les aider à comprendre leurs revenus et rentabilité potentiels ; des méthodes de paiement et un accès à un tableau de bord financier ; éventuellement des réductions sur les bornes de de recharges via des subventions ou des locations.
Propriétaires de bornes et utilisateurs de véhicules électriques ou hybrides rechargeables, l’expérience Plug Inn démarre dès à présent, le 12 mai 2022. Inscription sur www.pluginn.app


Medientyp Case Study
Länge
Mehr Informationen www.pluginn.app
Global Chief Marketing Officer
Werbeleiter
Chief Executive Officer (CEO)
President & Chief Creative Officer
Creative Director
Texter
Texter
Art Director
Head of Art
Kundenbetreuer
Kundenbetreuer
Digital Agency
VP Strategy Lead
Geschäftsführer
Director Creative Experience
Senior Director Customer Experience & Innovation
Director Product
Creative Design
Senior UI Designer
Lead UI designer
Developer
Developer
Developer
Manager Experience Strategy & Innovation
TitelInside Jobs
Agentur
Kampagne Inside Jobs
Werbende Volkswagen
Marke Volkswagen
Datum der ersten Ausstrahlung/Veröffentlichung 2022 / 9
Geschäftsbereich Kraftfahrzeuge
Medientyp Case Study
Länge
Werbeleiter
Werbeleiter
Werbeleiter
Executive Creative Director
Art Director
Texter
Agency Producer
Kaufmännischer Geschäftsführer
Etatdirektor
Account Executive
Social Media Manager
Strategieplaner
Produktionsfirma
Regisseur
Filmproduzent/Produzent
Produktionsleitung
Produktionsleitung
Direktor Fotografie
Designer
Casting
Post-Produktion
Ton
TitelTime-Fighters Program
BriefFirefighters should be called Time-fighters. They are constantly fighting against time.This film tells the story of the unique cooperation between a car manufacturer and firefighters to help them save time.The story is told from the point of view of the real firefighters, who talk about the innovations resulting from their collaboration with Renault since 2010: the QRescue that helps gain 15 minutes in intervention, the Fireman Access that extinguishes a fire in a few minutes vs. several hours, the SD switch that disconnects the battery, the training exercises, and materials to be better prepared for interventions...The brand message is to encourage other manufacturers to follow the example of Renault. And as Renault has the best knowledge about the post-crash intervention, they will provide tools and open their innovations such as the Fireman Access to other manufacturers. Because when it comes to saving lives, there is no competition.
Agentur
Kampagne Time-Fighters Program
Werbende Renault
Marke Renault
Datum der ersten Ausstrahlung/Veröffentlichung 2023 / 3
Geschäftsbereich Autos
Story Firefighters should be called Time-fighters.
They are constantly fighting against time.
This film tells the story of the unique cooperation between a car manufacturer and firefighters to help them save time and lives faster.
The story is told from the point of view of the real firefighters, who talk about the innovations resulting from their collaboration with Renault since 2010: the QRescue that helps gain 15 minutes in a 60-minute intervention, the Fireman Access that extinguishes a fire in a few minutes vs. several hours, the SD switch that disconnect the battery, the training exercises and materials to be better-prepared for real interventions, and much more.
Philosophie The brand message is to encourage other manufacturers to follow the example of Renault.
And as Renault has the best knowledge about the post crash intervention, they will provide tools and open their innovation such as the Fireman Access to the other manufacturers.
Because when it comes to saving lives, there is no competition.
Renault is creating a new standard for automotive safety and is sharing it with the world.
Medientyp Case Study
Länge
Produktionsfirma
President
Chief Creative Officer
CCO/CEO
Worldwide Creative Director
Creative Director
Texter
Art Director
Art Director Assistant
Global client lead
Kundenbetreuer
Kundenbetreuer
Kundenbetreuer
Digital Lead
Kundenbetreuer
Agency Producer
Filmproduzent/Produzent
Filmproduzent/Produzent
Direktor Fotografie
Produzent Post-Produktion
Post-Produktion
Produzent Post-Produktion
Cutter
Cutter
TitelVoice Watch (Film)
Agentur
Kampagne Voice Watch
Werbende Toyota Motor Corporation
Marke Toyota
PostedMärz 2023
Geschäftsbereich Autos
Medientyp Case Study
Länge
Creative Director
Art Director
Planner
Planner
Account Executive
Data Scientist / AI Director
Data Scientist
AI-Ingenieur
AI-Ingenieur
Bridge Engineer
Bridge Engineer
Produzent
Produzent
Produzent
Event Director
Event Assistant Director
Accessibility Director
Produzent
Regisseur
Fotograf
Produktionsfirma
Produktionsfirma
TitelProPILOT MOP
Agentur
Kampagne ProPILOT MOP
Werbende Nissan Motor Corp.
Marke Nissan
Datum der ersten Ausstrahlung/Veröffentlichung 2022 / 10
Geschäftsbereich Kraftfahrzeuge
Medientyp Fernsehen
Länge
Chief Creative Officer
Creative Director
Art Director
Texter
Filmproduzent/Produzent
Strategist
Strategist
Strategist
Social
Social
PR
Event
Event
Digital
Account Executive
Account Executive
Account Executive
Account Executive
Account Executive
Account Executive
Account Executive
TitelNothing But Sheer Joy
Agentur
Kampagne Nothing But Sheer Joy
Werbende BMW
Marke BMW
PostedJunI 2022
Geschäftsbereich Luxusklassewagen
Medientyp Social Media
Länge
Markt Vereinigte Staaten von Amerika
TitelEVs on Screen
Agentur
Kampagne EV's on Screen
Werbende General Motors Corp.
Marke General Motors
PostedApril 2023
Geschäftsbereich Kraftfahrzeuge
Medientyp Interaktiv
Länge
Musik
Sound Design and Mix
Produktionsfirma
PR Agency
Partnership & Talent Agency
Redaktionsbüro
VFX Company
Virtual Production & VFX
Kolorierung
Regisseur
Founder / Global Chief Creative Officer
Chief Creative Officer
Executive Creative Director
Creative Director
Creative Director
Creative Director
Agentur McCann Detroit
Titelno grey (88s)
BriefTo make this business idea - no more grey cars - memorable, we sought the most spectacular, innovative, and unexpected way possible: to put Fiat's Global President, Olivier Francois, in a grey Fiat 600 attached to a cable, which was connected to a huge crane. Lift him 15 metres high above the colourful town of Lerici, Italy and then submerge him in an actual giant canister containing 10.000 litres of orange paint. The result was a spectacular video that was able to transversally intercept every target audience, conveying the brand positioning "New Dolce Vita for all" to everyone around the world.
Agentur
Kampagne New Fiat 600
Werbende Stellantis
Marke Fiat
Datum der ersten Ausstrahlung/Veröffentlichung 2023 / 6
Geschäftsbereich Autos
Story 27% of cars sold worldwide are grey. Despite this, Fiat decided to stop producing them. A seemingly surprising choice that had two purposes. To concretely give life to the "Dolce vita for all" brand positioning, characterized by a strong link to Italy, a country famous for its joy, optimism and colours. And to distinguish itself from competitors, within the world of automotive advertisements, which are all the same as each other and only focus on products and features
Medientyp Events
Executive Creative Director
Creative Director
Creative Director
Creative Director
Art Director
Texter
Direktor Kundenservice
Account Supervisor
Kundenbetreuer
Agency Producer
Agency Producer
Head of TV
Executive Producer
Produktionsfirma
Executive Producer
Executive Producer
Regisseur
Direktor Fotografie
Produzent
Produzent
Herstellungsleiter
Cutter
Color Grade Artist
TitelThe beautiful fail
Agentur
Kampagne The beautiful fail
Werbende Honda Motor Co., Ltd.
Marke HONDA Moto France
Datum der ersten Ausstrahlung/Veröffentlichung 2023 / 4
Geschäftsbereich Motorräder
Philosophie DDB Paris brought the last edition of the 24H of Le Mans Moto back to life via a large-scale emotional operation, combining social networks and events. Honda Moto only reached the third step of the podium of this edition, narrowly missing the title of best manufacturer in the history of Le Mans.

The story-telling operation relates this failure and the epic of this incredible race.

At the end of February, the Lyon Bicycle Show was the opportunity for Honda Moto France to reveal 24 screen prints created by its agency DDB Paris. 24 silkscreens, for 24 hours of intense endurance racing. Visitors to the show were able to admire these unique creations, whose production process is a first. Indeed, DDB Paris managed to create ink from the engine oil of the Honda motorbikes that raced in the 2022 Le Mans Moto 24H. Several months of work and tests were necessary to create 24 art works using this unique process.

Each of the silkscreens is accompanied by a tagline that evokes the highlights of the legendary Le Mans race. With intimate shots and live images of the race, DDB Paris and Honda Moto recount the epic of the Honda France team. From the short naps of the technicians to the misty eyes of the riders, the series offers to relive this race from a human perspective, 24H where all hopes and dreams are allowed.

DDB also ran a special operation on Honda Moto France's social networks to give fans of the manufacturer the chance to win a copy of each silk-screen print. The 24H of Le Mans Moto were recreated through stories, publishing each photo at the exact time each was taken. In these 24 hours, the campaign broke records: more than 4,000 participations, more than 144,000 interactions, more than 17% of new subscribers, making the 24H of Le Mans Moto operation the most effective recruitment and engagement operation since the creation of Honda France's social accounts.
Medientyp Case Study
Länge
Werbeleiter
Werbeleiter
Werbeleiter
Chief Creative Officer
Creative Director
Creative Director
Art Director
Texter
Kundenbetreuer
Kundenbetreuer
Druck-Produzent
Druck-Produzent
Videographer
Videographer
Creative Traffic
Creative Traffic
Silkscreens workshop
TitelThe Blind Spot
Agentur
Kampagne The Blind Spot
Werbende Volkswagen
Marke Volkswagen
Datum der ersten Ausstrahlung/Veröffentlichung 2022
Geschäftsbereich Autos
Medientyp Case Study
Länge
Produktionsfirma
Produktionsfirma
Medienagentur
Chief Creative Officer
Executive Creative Director
Creative Director
Senior Art Director
Texter
Art Director
Agency Producer
Kaufmännischer Geschäftsführer
Projektmanager
Geschäftsführer
Chairman / Managing Director
Werbeleiter
Werbeleiter
Product Development
Group Head / 3D Motion Designer
Junior Motion Designer
Lead Producer
Editor / DOP
Producer & Editor
Executive Producer
Produktion
Produktion
Produktion
Lead Production
TitelDear My Hero - Hydrogen Garbage Truck
Agentur
Kampagne Hydrogen Garbage Truck
Werbende Hyundai Motor Company
Marke Hyundai
Datum der ersten Ausstrahlung/Veröffentlichung 2021
Geschäftsbereich LKW, Pick-Ups
Medientyp Interaktiv
Länge
Post-Produktion
Chief Creative Officer
Creative Director
Texter
Texter
Texter
Art Director
Kreative Technologie
Kreative Technologie
Produzent
Etatdirektor
Account Executive
Account Executive
Account Executive
Medienplaner
Executive Producer
Produzent
Produzent
Produktionsfirma
Produzent
Regisseur
Regisseur
Direktor Fotografie
Cutter
Etat-Planer
Etatdirektor
Sounddesigner
Sounddesigner
Tonstudio
TitelThe Store
Agentur
Kampagne The Store
Werbende Renault
Marke Renault Trafic Van E-Tech
Datum der ersten Ausstrahlung/Veröffentlichung 2022 / 11
Geschäftsbereich Lieferwagen, Kleinbusse
Story This story is about workers and entrepreneurs who build businesses with their hands. So, the film had to follow the same rules as much as possible in art direction. The Pierre & Rose stores were built both interior and exterior so we can enter these different universes. Attention to detail was important with all kinds of furniture we could use to recreate a period. Design of posters, vinyl and film covers, flippers, etc. All were created from scratch to create build a rich universe. The fitting was essential with a wardrobe range that embraces the different decades while avoiding some clichés.The cinematography on this commercial was a true conversation between creatives and film crew: we needed to feel the realness of the different situations, but we also assumed we had sort of theater-ish/staged scenes.So instead of emphasizing each era with tricks like vintage grain, textures, or film burns, we preferred to add an overall feeling with strong light bias (at the beginning with vivid, vibrant colors, also when the store closed), which makes it more consistent.The photography itself had to highlight and match each period.
Philosophie (Originalsprache)


Vous voyez ce petit coffee shop de l’autre côté de la rue ? Il y a 15 ans, c’était peut-être une boutique de vente de jeux vidéo d’occasion. Il y a 30 ans encore autre chose. Les commerces ont toujours évolué avec le temps, et les entrepreneurs qui ouvrent ces boutiques sont ceux qui transforment nos villes et notre quotidien à travers les époques.
C’est ce que raconte « The Store », le nouveau film Renault et Publicis Conseil réalisé par Rodrigo Saavedra (Soldats). Dans ce film, nous allons suivre l’évolution d’une boutique qui se transmet de génération en génération.
D’une épicerie ouverte en 1912 par Pierre & Rose, le magasin se transformera au fil des décennies grâce au travail des enfants, petits-enfants et arrière-petits-enfants. En entrant dans l’intimité de cette famille, c’est toute une partie de notre histoire que nous voyons défiler à travers cette boutique.
Et comme chaque professionnel a besoin de bons outils pour se transformer, nous verrons ici que Renault a toujours su évoluer pour accompagner ces entrepreneurs au fil du temps. Du Fourgon Postal (1909) à la Juvaquatre (1937-1960), puis de l’Estafette (1959-1980) au Master 1 (1980-1997), jusqu’au Nouveau Trafic Van E-Tech 100 % électrique (2022).
La nouvelle version de ce véritable best-seller qui a conquis plus de 2,2 millions de professionnels depuis 1980 passe au 100% électrique et pourra donc toujours se rendre au cœur des villes. Sans compromis sur les prestations qui font le succès de Traffic Van, il dispose d’une autonomie de 240 km (WLTP) qui lui permet d’assurer toutes les missions.






Quel que soit l’avenir, les professionnels seront encore amenés à évoluer. Et les véhicules utilitaires Renault évolueront toujours à leurs côtés.


Medientyp Branded Content
Länge
Markt Vereinigte Staaten von Amerika, Bulgarien
Soundtrack Le Grand Choral - from " La Nuit Américaine”
Werbeleiter
Werbeleiter
Werbeleiter
Werbeleiter
President
President & Chief Creative Officer
Creative Director
Art Director
Texter
Agency Producer
Agency Producer
Kundenbetreuung
Kundenbetreuung
Kundenbetreuung
Kundenbetreuung
Kundenbetreuung
Traffic
Process Manager
Direktor Fotografie
Regisseur
Produktionsfirma Soldats Films
Executive Producer
Executive Producer
Produktionsdesigner
Production Designer Assistant
Cutter
Cutter
Kolorist
Ausstattung/Styling
Ausstattung/Styling
Herstellungsleiter
Produktionkoordinator
Produktionsfirma
Herstellungsleiter
Produzent Post-Produktion
Post-Produktion
Post-Produktion FIRM
VFX Supervisor
Produzent Post-Produktion
Ton
Komponist
Music Publishing
Master Recording
TitelDas Chair
Agentur
Kampagne Das Chair
Werbende Volkswagen
Marke Volkswagen Commercial Vehicles
Datum der ersten Ausstrahlung/Veröffentlichung 2022
Geschäftsbereich Kraftfahrzeuge
Story Having a VW as a workplace comes with a lot of benefits: A comfortable seat, state of the art entertainment system, safety and assistant technology, and perhaps most important of all – you get to drive all day. We wanted to show procurement directors and decision makers of companies big and small what our cars had to offer, but in a way that better suited to their day-to-day job.And so, Das Chair was born. An office chair designed to recreate the feeling of working in a Volkswagen for those who aren’t lucky enough to drive one for work.The chair was a vehicle, literal and metaphorical, that let us talk about all the benefits of driving a Volkswagen, and engage our audience in a way a regular car commercial never could.
Medientyp Produktdesign/Entwicklung
Länge
Produktionsfirma
Produktionsfirma
Produktionsfirma
Creative Teammitglied
Creative Teammitglied
Kundenbetreuer
Grafik-Designer
Cutter
Projektmanager
Projektmanager
Grafik-Designer
Produzent
Regisseur
Herstellungsleiter
Fotograf
Werbeleiter
TitelSee Her Greatness
Agentur
Kampagne See Her Greatness
Werbende General Motors Corp.
Marke Buick
PostedApril 2023
Geschäftsbereich Kraftfahrzeuge
Medientyp Interaktiv
Länge
Werbeleiter
Werbeleiter
Werbeleiter
Werbeleiter
Werbeleiter
Stellvertretender Creative Director
Creative Director
Creative Director
Creative Director
Creative Director
Creative Director
Art Director
Designer

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