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Ice Cream Social: Strategists by trade, creatives by nature
Digital media agency and content shop, Ice Cream Social, was founded in 2020 by two ad agency strategists, Mike Weiss and Victoria Roedel. The duo... weiterlesen
Crystal Malachias, McCann: “Creators are opening up new forms of expression”
It’s easy to get the impression that most people who handle influencer marketing at agencies are only one job into their career. But Crystal... weiterlesen
"Relatable experiences over manufactured perfection": How BUNTIN connects with Gen Z and beyond
An adaptable content strategy is a must in the dynamic world of communications to maintain brand loyalty. No stranger to employing cross-platform... weiterlesen
Leading with values and a purpose for brand loyalty
Planning Directors, Rob Estreitinho and Tiffany Mondesir, weigh in on their strategy for resonating with modern audiences and establishing brand... weiterlesen
Social media is the key to connecting with younger generations
Liz Hanna, Strategy Director at Swift, a VML company, speaks on utilizing social listening to move at the speed of culture. weiterlesen
Marguerite Lengereau, Ogilvy Paris: "We are facing a generation that is blurring the lines of customer relations."
In the latest installment of our series focused on the impact social media and cultural influences have on brand communications, we chatted with... weiterlesen
Jenna Studt, Critical Mass: "Employers and brands must be active participants in culture, sustainability, and social responsibility to appeal to Gen Z."
Gen Z is redefining the content and communications world as we know it through activism, authenticity, and social media. Jenna Studt, Social... weiterlesen
Marketing to an undefinable generation
Bea Iturregui, VP of Creator & Brand Partnerships at Cycle (the creator marketing practice within Laundry Service), speaks on resonating with... weiterlesen
Carola Bracci, Ogilvy Italy: "Today’s consumers want to be heard for their unique point of view and want brands to deliver contents that resonate with it."
Carola Bracci, Head of Social at Ogilvy Italy, weighs in on their integrated framework for resonating with younger generations. weiterlesen
Kat Harding, Havas Play: "Two-way dialogue and interaction with consumers are imperative for our brands to move forward..."
Chatting with Kat Harding, Social Director at Havas Play UK, we unveil the key components to marketing to Gen Z and Gen Alpha: purpose,... weiterlesen