ON - "The Right to Race"

Hungry Man

Hungry Man London, Großbritannien

Awards

1203

Marke: ON
Länder: Großbritannien

Werbende: ON Run

Titel	The Right to Race
Agentur	Hungry Man
Kampagne	The Right to Race
Werbende	ON Run
Marke	ON
Datum der ersten Ausstrahlung/Veröffentlichung	2023 / 6
Geschäftsbereich	Sportschuhe
Story	The 30-minute film centres around the special relationship forged between Dominic and his Swiss coach, Markus Hagmann—a relationship born from a shared love of running. Lobalu's struggle to be recognized by World Athletics as an international contender representing his home country takes centre stage as negotiations continue with the sport's governing body. Never letting up the pace, the film deftly captures the disappointment, determination and incredible physical prowess of an athlete who is at the top of his game - yet unable to compete. More than this, it challenges us to reconsider notions of national identity and belonging - powerful issues which were given a human face at the film’s premiere at Cannes Lions, personally attended by Bullock, Hagmann and Lobalu himself.
Philosophie	Marking its world premiere at the Cannes Lions International Festival of Creativity, Swiss sportswear brand On has launched The Right To Race, a powerful original documentary recounting Dominic Lokinyomo Lobalu’s remarkable journey from a stateless refugee to become an elite athlete. Released on World Refugee Day (June 20), the film also raises wider questions about the importance of identity, representation and belonging, by celebrating and highlighting humanity’s untapped potential. What does it mean to have an identity - not just as an athlete but as a human? That’s the question that has propelled refugee and long distance runner Lobalu from a war-torn region in South Sudan to the snow-filled slopes of Switzerland - where he is fighting for the right to race and represent his new country on the world stage. Written and directed by award-winning filmmaker Richard Bullock in association with Hungry Man Productions, the new film deploys archive footage compiled from as early as 2017 to tell the story of Lobalu’s quest to represent Switzerland at the World Athletics Championships, where - despite being an elite competitor challenging the world’s best - he is currently excluded from official Refugee teams and has to wait up to 10 years before being eligible for citizenship in Switzerland. The Right to Race is Bullock’s third collaboration with On, having written and directed the brand’s previous short films including RUN: The Athlete Refugee Team Story and the award-winning animated production Black Ice. A writer/director whose longform films have run on the National Geographic Channel, Eurosport and the BBC, Bullock built up an award-winning legacy in advertising before focusing on directing full time. He was a former Executive Creative Director at 180 Amsterdam and worked with leading agencies such as Chiat/Day/Mojo, Hunt Lascaris TBWA, Cliff Freeman & Partners and Lowe Howard Spink. Alongside its world premiere at Cannes Lions, The Right to Race was broadcast in 53 countries on Eurosport 1 on World Refugee Day during Prime Time. The film will also be shown during relevant sporting events, such as the World Athletics Championships 2023, and available on Discovery+ streaming services throughout Europe. Produced by On and Hungry Man Productions, The Right to Race can now be seen at http://righttorace.com.
Medientyp	Branded Content
Länge	1995 seconds
Markt	Australien
Mehr Informationen	http://righttorace.com
Produktionsfirma	Hungry Man
Writer/Director	Richard Bullock
Direktor Fotografie	Robert Farley
Executive Producer	Feliciano Robayna
Executive Producer	Matt Buels
Produzent	Hannah Stone
Produzent	Gessica Giulini
Produktionsassistant	Sophie Campbell
Additional camera	Guillaume Laurent
Additional camera	Peter Eastgate
Additional camera	Jordan Maddocks
Additional camera	Luke Scully
Additional camera	Richard Bullock
Cutter	Peter Barton
Cutter	Philip Horn
Assembly Editor	Liam Riley
Assistenzredakteur	Harry Learoyd
Post-Produktion	The Editors
Executive Post Producer	Nicoletta Rousianos
Post-production Supervisor	Grace Rouvray
Music / Sound Design	Heckler Sound
Komponist	Dustin Lau
Sound Supervisor	Bonnie Law
Music Editor	Johnny Green
Re Recording Mixer	Dave Robertson
Sound Editor	Nick Keate
Sound Assistant	Jack Okeby
Title Animation	Machines of Loving Grace
Title Animation	Brett McManus
Kolorist	Matt Fezz
Color Assist	Sam Holman
Online Artist	Matt Edwards
Public Relations	Elliott Stares
Public Relations	Jessica Hartley
Featuring	Dominic Lokinyomo Lobalu
Featuring	Markus Hagmann
Featuring	Fabian Weiderkehr
Featuring	Guillaume Laurent
Featuring	Marc Spescha
Featuring	Jackie Brock- Doyle