Otrivin - "Pollution Pencils"

Wunderman Thompson

Wunderman Thompson Singapore, Singapur

Awards

599

Diese Werbung ist Teil der Kollektion ACT Responsable

Marke: Otrivin
Länder: Singapur

Werbende: Haleon

Titel	Pollution Pencils
Brief	The Pollution Pencils program made the invisible pollution problem visible–by turning it into something positive: Pencils. The pencils served as an educational tool for students, and a fundraising tool for the public. But more importantly, it created a self-sustaining ecosystem that helps fund and supply air purifiers in schools to bring cleaner air to underprivileged young students across the country.
Agentur	Wunderman Thompson
Kampagne	Pollution capture pencils
Werbende	Haleon
Marke	Otrivin
Datum der ersten Ausstrahlung/Veröffentlichung	2022 / 11
Geschäftsbereich	Medikamente
Story	Otrivin, belongs to a group of medications called nasal decongestants. It is used in a nasal spray and drops for the relief of symptoms of nasal congestion.Otrivin is on a mission to help every child breathe better. Since 2021, our worldwide ‘Actions to Breathe Cleaner’ campaign has launched a series of initiatives to mitigate the impact air pollution has on children.
Medientyp	Case Study
Global Chief Creative Officer	Bas Korsten
Global Chief Creative Officer	Daniel Bonner
Creative Director	Aarti Nichlani
Chief Creative Officer	Mateusz Mroszczak
Executive Creative Director	Jon Loke
Creative Director	Gerald Chue
Stellvertretender Creative Director	Tulika Shanker
Art Director	Nuttawee Pisanprechatam
Regisseur	Shamik Sen Gupta
PR Director	Jessica Hartley
Strategist	Jessica Hartley
Direktor Digital	Imagem Global-Marketing
Global Business Director	Hanna Essinger
Executive Producer	Kimie Ong
Music Director	Eduardo Karas
Web-Programmierung	Eduardo Karas
Art Director	Ee Min Goh
Illustrator	Gautam Dutta
Produzent	Danny V Lobo
Kundenbetreuer	Vanessa Mafra
Executive Producer	Vanessa Mafra