| Titel | The Meeting Point For All Points Of View |
| Agentur | DOJO |
| Kampagne | The Meeting Point For All Points Of View |
| Werbende | Fundação Bienal de São Paulo |
| Marke | 35Th Sao Paulo Biennial |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2023 / 10 |
| Geschäftsbereich | Festivals & Messen |
| Philosophie | To attract a more diverse audience for the 35th Biennial of São Paulo - choreographies of the impossible - held by the Fundação Bienal de São Paulo between September 6th and December 10th, DOJO, the official agency of the exhibition, presents a campaign with the concept “The meeting point for all points of view”, with POV (Point of View) language. Going far beyond the trend spread on social media, the concept and strategy came from behavioral research developed by KOGA, the agency’s study unit, to understand the relationship between Generation Z and people from classes C and D with the consumption of art and culture. With the object of applying the concept in practice, the campaign features several executions in which POV is used to portray the points of view of the most diverse people who will be present at the 35th Biennial. Among the initiatives carried out, highlights include actions with different creators, OOH and digital pieces, as well as a film produced by Iconoclast, with a script by the DOJO team, which brings modern and innovative language to the event. |
| Medientyp | Fernsehen |
| Länge | |
| Chief Creative Officer | Thiago Baron |
| Chief Operating Officer (COO) | Rodrigo Toledo |
| Creative Director | Fernando Bartolo |
| Texter | Leandro Neves |
| Art Director | Henrique Porto |
| Executive Producer | Paula Poças |
| Head Of Client Services | Isabel Rudge |
| Kundenbetreuung | Beatriz Rodrigues |
| Kundenbetreuung | Nathalia Ferreira |
| Kundenbetreuung | Laís Souza |
| Media Director | Andréia Leida |
| Medienteam | João Ferreira |
| Medienteam | Leandro Marco |
| Medienteam | Jessica Libório |
| Medienteam | Aline Silva |
| Strategy Director | Rita Braga |
| Strategist | Bruno Perazio |
| Strategist | Barbara Coppola |
| Data Strategist | Debora Pontes |
| Data Strategist | Bruno Binoto |
| Creative Director | Juliana Muncinelli |
| Creative Teammitglied | Caroline Lima |
| Creative Teammitglied | Caroline Cañellas |
| Creative Teammitglied | Giuliana Simas |
| Studio Team | Igor Berck |
| Studio Team | Rebeca Massa |
| Studio Team | Diego Silva |
| Studio Team | Lucas Oliveira |
| Studio Team | Gabriel Ferrari |
| Studio Team | Giuliano Laruccia |
| Studio Team | Hugo Romero |
| Studio Team | Adriano Paciello |
| Produktionsfirma | Iconoclast |
| Scene Direction | Nico Mascarenhas |
| Executive Producer | Pity Lieutaud |
| Executive Producer | Henrique Danieletto |
| Produzent | Carolina Guerra |
| Produzent | Silva Fontes |
| Direktor Fotografie | Vinicius De Andrade |
| Cast | Ana Helen Campos Cassiano Dos Santos |
| Cast | Douglas Constante Silvino |
| Cast | Gio Ferreira |
| Cast | Beni Blazquez |
| Cast | Mariana Lacorte Alves |
| Original Soundtrack | Diogo Poças |
| Original Soundtrack | Leonardo Mendes |
| Editing And Mixing | Plug-In Studio |
| Announcer | Cris Botarelli |
| Approval Client | José Olympio Da Veiga Pereira |
| Approval Client | Luiz Lara |
| Approval Client | Maguy Etlin |
| Approval Client | Antonio Lessa |
| Approval Client | Caroline Carrion |
| Approval Client | Felipe Gomes |