Rita Braga

As Strategy Lead, I'm responsible for excellence in the strategy deliveries for DOJO's clients across all fronts, my primary role is to lead and engage the strategy team, setting standards and working methods to develop the discipline. Focus on high-level decision making, working with other areas and managers to plan and develop every aspect of a project, including budget, resources and timelines, contributing to revenue generation and increased visibility for the agency.

- Partnership with cross-functional areas
- Team management of 5+ people (managers, supervisors, assistants)
- Follow-up of the area's P&L
- Guardianship of internal and cross-functional processes
- Design and implementation of new processes
- Development of new products and services of the area
- Commercial proposals elaboration
- Direct report to the CCs, acting in the agency's planning and growth.
- Leadership guided by teamwork and result driven.
- Acts in campaigns and plans whenever necessary.
- Participate in DOJO's internal processes and suggest improvements.
- Promote inputs of market references and trends.

Lead strategist with expertise in multiple fields such as retail, FMCG, banking, and social media. With clients including Heineken and TikTok. Key clients: Tiger (HEINEKEN Group), Carrefour and Honda.

Lead strategist of Carrefour, C&C and Puig brands. Working closely with media, data and creative teams to create impactful, integrated, and measurable strategies. Uncovering cultural insights that drive opportunities and meaning for brands. Great experience in making detailed, and yet simple presentations that tell stories and provide recommendations that contribute to the strategic direction of client work.