With the popularity of social and digital media, the expectations and preferences of the modern consumer has moved away from traditional one-way... weiterlesen
Teresa Shiang, Senior Director of Strategy at Ogilvy, leads the Social team in New York; a team of social strategy, content, performance and data &... weiterlesen
Stephan Lachmann, Director of Social Media & Content at Havas Germany, fills us in on how the agency creates insightful content through utilizing... weiterlesen
Alex Thoma, Strategy Director at VCCP CE, speaks their ethos of 'Brand Intimacy' and creating meaningful consumer buying journeys. weiterlesen
In the latest installment of our ongoing series on Direct-to-Consumer marketing, we chat with Melanie Huggins, Chief Strategy Officer at Ogilvy... weiterlesen
The pandemic accelerated the increasing popularity of Direct-to-consumer marketing. Clare Lawson, CEO at Ogilvy Experience EMEA, speaks on this... weiterlesen
With a people-first, holistic approach, RAPP owns the buyer experience and customer relationship through data and community. Shiona McDougall,... weiterlesen
The world of social media is a labyrinth, and brands often need people to show them the way. People like Amélie Ebongué – content strategist,... weiterlesen
Pedro Ramos, Head of eCommerce at Havas Media Network, fills us in on the agency's comprehensive strategy regarding Direct-to-Consumer marketing. weiterlesen
Through an approach of ‘Living Brands’ and 'Living Ideas' that touch all aspects of an audience’s life, we chat with Ross Neil, Deputy Executive... weiterlesen