The Mars Agency

Southfield, Vereinigte Staaten von Amerika
TitelVirtual Bartender
Agentur
Kampagne Virtual Bartender
Werbende Nestlé Waters
Marke Sanpellegrino
Datum der ersten Ausstrahlung/Veröffentlichung
Geschäftsbereich Mineral- & Sprudelwasser
Story During the pandemic people were really missing simple holiday pleasures such as enjoying a cocktail at a bar. 
Philosophie Give Sam’s Club members back a little bit of cocktail-hour holiday cheer by ordering up an engaging augmented reality experience featuring an expert mixologist and exclusive recipes from Dante Bar in New York City. 
Problem How do you launch a new cocktail mixer at Sam’s Club when demos, sampling and even in-store signage are off the table? 
Ergebnis FULL DISTRIBUTION
across all 600 Sam’s Club locations
8.5% RETURN-USER RATE

SERVED UP SOME MUCH- NEEDED NORMALCYduring the pandemic 
Medientyp Interaktiv
Länge

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