Top-Interviews aus der Werbebranche
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We see the NFT world in terms of emerging technologies and the opportunities that they present when shaped for a brand and consumer needs
Steve Cumming, CEO & Co-Founder of EQUITBL weiterlesen
At Manifest, content is the toolbox for telling great stories
In our latest of interviews exploring the intersection between content, marketing, and culture, Geoffrey Director, SVP of Intelligence and Head of... weiterlesen
Embrace the medium in a natural way
Lori Martin, VP and Group Creative Director at INNOCEAN USA, delves into some tips on creating content that is authentic to the brand's value and... weiterlesen
Creativity is how you adapt the information to the medium
Erin Christman, Content Specialist and Writer at Nelson Schmidt, explains how flexibility and insight are the keys to making great content that... weiterlesen
Advertising is about saying, content is about doing
Laura Semple, Chief Strategy Officer at Conill, explains the value in exploring subcultures to get to know your audience, and understanding the... weiterlesen
Flexibility is Key
Tony Lederer, Chief Strategy Officer at The&Partnership, walks us through the ins and outs of creating authentic experiences between brands and... weiterlesen
Content creates a connection
BETC Fullsix's Isabelle Champigneulle, Head of Conversation Générale, explains how to stand out when creating content. weiterlesen
R/GA is on a mission to “design for a more human future”
Erik Oster, Editor of FutureVision and Associate Director of Marketing and Communications at R/GA, and Victoria Stapley-Brown, Manager,... weiterlesen
Culture is King. Content is merely its mirror
Creative Lead at Wunderman Thompson UK, Joe Gowdridge, explains how culture is the real driver of content and the importance in choosing the right... weiterlesen
The idea is the glue
We connected with one of the most awarded creatives in the industry, Jenny Glover, Chief Creative Officer at Juniper Park\TBWA, on the intersection... weiterlesen