Insights: The Cutting Edge of Advertising

Ad industry thought leaders discuss creativity, business trends and how technology is revolutionizing advertising.

Mark Tungate
von Mark Tungate on  1 December 2022
The winter World Cup has added an extra element to festive campaigns this year. You’ll find some of them in our round-up. weiterlesen

India Fizer
von India Fizer on 23 November 2022
As the holidays are rapidly approaching, we take a look at the repositioning of retail marketing to zero in on more meaningful shopping experiences, reflecting a shift in the way consumers engage with brands and how they choose who to shop with. weiterlesen

on 11 October 2022
Sound is an integral piece in the puzzle of filmmaking. My first introduction to a “professional” sound experience was at the legendary VFX innovator Doug Trumbull’s studio. Doug was all about creating an experience for the audience.  weiterlesen

Mark Tungate
von Mark Tungate on  6 October 2022
The world’s leading auto show in terms of longevity and visitor numbers, the Mondial de l’Auto takes place in Paris this month. But the way cars are marketed is evolving. weiterlesen

Mark Tungate
von Mark Tungate on  1 September 2022
As NASA prepares to return to the moon – and deals with a few technical hitches along the way – we round up some campaigns that are out of this world. weiterlesen

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