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Beste Digitale Innovation Werbungen des Monats
The best digital innovation advertisements and campaigns worldwide.

Beste Digitale Innovation Werbungen

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UNESCO - The Cookie Factory (Trailer)

"Take a bite of freedom."

TitelThe Cookie Factory (Trailer)
Agentur
Kampagne The Cookie Factory
Werbende UNESCO
Marke UNESCO
Datum der ersten Ausstrahlung/Veröffentlichung
Geschäftsbereich Gemeinnützige Organisationen
Story In order to alert the general public of the problem of digital privacy, UNESCO is launching The Cookie Factory. This extension allows you to assume a new identity as you browse the internet, using fake cookies, and shows you exactly how your data is harvested in real time. From the Japanese Hacker to the Survivalist and the Conspiracy Theorist, The Cookie Factory allows you to choose from some 40 fictitious profiles. The extension replaces temporally your own cookies on all the websites you visit including YouTube and Amazon, with your chosen avatar’s cookies. This experience is enabled by AI: you will be able to watch, as the AI navigates more than a hundred pages by clicking on keywords corresponding to the avatar’s profile. These pages, tracked exactly as they are in a normal browsing session, will fill your browser with your avatar’s cookies. At the same time, they will tell the story of the avatar through a visual and audio narrative, exploiting the goldmine of content available on the internet. From recommendations on YouTube and Amazon to your history, favourites and targeted advertisements, once these new cookies have been generated, your browser believes that you have indeed become someone else.
Problem AI permeates our daily life, from recommendation algorithms to medical care and education. It has the potential to be highly beneficial and help us solve some of the most pressing issues of the century. But it also carries serious risks and could compromise our human rights. For example, the mediation of online information by algorithms and AI challenges many of the founding principles of democracy such as freedom of expression, and can cause disinformation. This can lead to the emergence of stereotypical biases, such as an online search for “great historical figures” retrieving only white males. Facial recognition raises the same kind of issues when this tool used by governments and police forces is still unable to recognize women or black people. In order to ensure that Artificial Intelligence works in favor of humanity, UNESCO has launched an unprecedent international negotiation which will very soon lead to the adoption by its 193 Member States of a Recommendation on the Ethics of AI. For the first time it will provide a global normative framework on the ethics of artificial intelligence, combining concrete actions and universal principles. Among them is arguably one of the most pressing issues: respect for privacy.
Medientyp Interaktiv
Länge
Mehr Informationen
Werbeleiter
Werbeleiter
Werbeleiter
Executive Creative Director
Creative Director
Creative Director
Art Director
Art Director
Texter
Social Media Expert
Social Media Expert
Social Media Expert
Kundenbetreuer
Kundenbetreuer
Kundenbetreuer
Kundenbetreuer
Kundenbetreuer
Projektmanager
Projektmanager Digital
Projektmanager Digital
Post-Produktion
Post-Produktion
Produzent Ton
Produzent Ton
Produzent Ton
Produzent Ton
Produzent Ton
Produzent Ton
Traffic Manager
Traffic Manager
PR Director
Executive Creative Director
Chief Technology Officer
Digital Art Director
Produktionsleitung
Produktionsleitung
Filmproduzent/Produzent
Developer
Post-Produktion
2

Ember - Sip Symphony

A holiday symphony from the world's first temperature control mug.

TitelSip Symphony
Agentur
Kampagne Sip Symphony
Werbende Ember
Marke Ember
PostedNovember 2021
Geschäftsbereich Haushaltsgeräte, Möbel & Gartenbedarf
Medientyp Fernsehen
Länge
Founder & Group CEO
CEO, Ember Consumer Division
SVP, Head of Global Marketing & E-commerce
Sr. Art Director & UI/UX Designer
Principal + CEO
Founder + President
Chief Creative Officer
Executive Director, Business Operations
Etatdirektor
Executive Director of Strategy & Growth
Produktion
Executive Producer
Regisseur
Direktor Fotografie
Herstellungsleiter
Post-Produktion
Cutter
Assistenzredakteur
Kolorist
Spezialeffekte
Composition
Composition
Supervising Producer
Composed Mixed by
Additional SFX by
3

Crew+ - Crew+ The Musical

A new way to shoot remotely.

TitelCrew+ The Musical
Agentur
Kampagne Crew+ The Musical
Werbende Hayden5
Marke Crew+
Datum der ersten Ausstrahlung/Veröffentlichung
Geschäftsbereich Medien, Verlagswesen & Produktion
Medientyp Interaktiv
Länge
Music studio Found Objects
Co-Founder / CEO
Co-Founder/Creative Director
Song produced by
4

Duracell - Duracell Optimum Speed Run

Let there be light!

TitelDuracell Optimum Speed Run
Agentur
Kampagne Duracell Optimum Speed Run
Werbende Duracell Batteries
Marke Duracell

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Abonnieren und unbegrenzten Zugang erhalten.

Inspirieren Sie sich an den kreativsten Arbeiten aus der ganzen Welt.

PostedNovember 2021
GeschäftsbereichNur für Abonnenten
StoryNur für Abonnenten
Medientyp Interaktiv
Länge
5

Titan Mechanical Watch - Move your World
Ogilvy India

Innovation on the go.

TitelMove your World
Agentur
Kampagne Titan Mechanical
Werbende Titan
Marke Titan Mechanical Watch
Datum der ersten Ausstrahlung/Veröffentlichung
Geschäftsbereich Uhren
Slogan Move your world
Story The film showcases a countryside setting where a girl is riding a bicycle, the cycle starts to wobble and stop. A young man riding his bicycle crosses past her and reaches out to help her, finds a metal wire and tries to fix her bicycle. He fixes the girls bicycle by joining the front wheel of his bicycle with the back wheel of her's. The film closes with a shot of them cheerfully riding the newly joined bicycle followed by a zoomed shot of the mechanical watch.
Medientyp Fernsehen & Kino
Länge
Chief Creative Officer
Chief Creative Officer
Chief Creative Officer
Chief Creative Officer (South)
Chief Creative Officer (South)
Group Creative Director
Stellvertretender Creative Director
Stellvertretender Creative Director
Managing Partner, South
Vice President Account Management
Account DirectorAccount Management
Produktionsfirma Niravana Films
Regisseur
Produzent
REDAKTIONSTIPP
+1

Apple - Saving Simon

"To the ones we've waited all year to be with."

TitelSaving Simon
Agentur
Kampagne Saving Simon
Werbende Apple Inc.
Marke Apple
Datum der ersten Ausstrahlung/Veröffentlichung
Geschäftsbereich Unterhaltungselektronik & Audio- und Videogeräte
Medientyp Fernsehen
Länge
Produktionsfirma
Direktor Fotografie
Regisseur
Regisseur
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