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1
Life Interrupted - Life Interrupted
Walking in the shoes of another, creating an understanding of the loss associated with chronic pain. Life Interrupted creates an overwhelmingly real story and conversation about the struggles of those with sickle cell disease.
| Titel | Life Interrupted |
| Agentur | Havas Health & You |
| Kampagne | Life Interrupted |
| Werbende | Novartis Pharmaceuticals |
| Marke | Life Interrupted |
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| Posted | Oktober 2022 |
| Geschäftsbereich | Nur für Abonnenten |
| Medientyp | Case Study |
| Länge | |
| Produktionsfirma | H....an Cr....ve Nur für Abonnenten |
| Werbeagentur | H...s H...th W..e Nur für Abonnenten |
| Werbeagentur | H...s M...o Nur für Abonnenten |
| Chief Creative Officer | Y..a H..t Nur für Abonnenten |
| EVP, Executive Creative Director | L...y Al....an Nur für Abonnenten |
| Stellvertretender Creative Director | K..s K....er Nur für Abonnenten |
| Stellvertretender Creative Director | E...ot T..b Nur für Abonnenten |
| Art Director | J...in B...on Nur für Abonnenten |
| EVP, Director of Technology | Y...i S....er Nur für Abonnenten |
| Senior UX Designer | P...o L...ia Nur für Abonnenten |
| Geschäftsführer | T....an S....ns Nur für Abonnenten |
| UX Content Strategist | L...a S....na Nur für Abonnenten |
| SVP, Account Group Director | Y...n L...ow Nur für Abonnenten |
| VP, Account Group Supervisor | J..n Ia....ta Nur für Abonnenten |
| Account Group Supervisor | J....le J....tt Nur für Abonnenten |
| Executive Producer | ..x Gh....ns Nur für Abonnenten |
| Production Executive Producer | R..n H....an Nur für Abonnenten |
| Produzent | V....ie B..h Nur für Abonnenten |
| Regisseur | A...ew D...ho Nur für Abonnenten |
| Creative Technologist | An....ca O...z Nur für Abonnenten |
| Executive Director of Creative Technology | J...s H...ta Nur für Abonnenten |
| Group Director of Technology | D...y W..g Nur für Abonnenten |
| Associate Director of Technology | ..d M...un Nur für Abonnenten |
| Werbeleiter | A...on M...is Nur für Abonnenten |
| Werbeleiter | Lo....ne S..i Nur für Abonnenten |
| Werbeleiter | R...rt Mi....ll Nur für Abonnenten |
| Werbeleiter | M..y Or.....lph Nur für Abonnenten |
| Werbeleiter | Ma....sa Co.....llo Nur für Abonnenten |
| Werbeleiter | L...ie F...ds Nur für Abonnenten |
| Copywriter Supervisor | M....el Ab.....awi Nur für Abonnenten |
2
HomeEquity Bank - Letters Home
A unique campaign from HomeEquity Bank brings old stories back to light in support of Canadian Veterans.
| Titel | Letters Home |
| Agentur | Zulu Alpha Kilo |
| Kampagne | Letters Home |
| Werbende | HOMEQ Corporation |
| Marke | HomeEquity Bank |
| Datum der ersten Ausstrahlung/Veröffentlichung | |
| Geschäftsbereich | Bank Services, Börsenmakler |
| Medientyp | Internet-Film |
| Länge | |
| Chief Creative Officer | Zak Mroueh |
| Executive Creative Director | Brian Murray |
| CD/Art Director | Vic Bath |
| CD/Copywriter | Dan Cummings |
| ACD/Art Director | Michael Romaniuk |
| ACD/Copywriter | Marco Buchar |
| Design Director | Damian Simev |
| Designer | Ana-Marija Vlahovic |
| Designer | Jackman Chiu |
| Agency Producers | Ola Stodulska |
| Agency Producers | Tim Lynch |
| Agency Producers | Sarah Lasch |
| Kundenbetreuer | Lauren Boultwood |
| Kundenbetreuer | Samantha Tang |
| Planning Team | Maxine Thomas |
| Werbeleiter | Yvonne Ziomecki |
| Werbeleiter | Vivianne Gauci |
| Werbeleiter | Erin Wilson |
| Werbeleiter | Niary Toodakian |
| Werbeleiter | Jack Wilson |
| Werbeleiter | Saad Sharfuddin |
| Medienagentur | OMD |
| Medienagentur | iQuanti Inc |
| Medienteam | Dwayne Mataseje |
| Medienteam | Mitchell Cornelisse |
| Medienteam | Ishita Aggarwal |
| Medienteam | Bindiya Jiwani |
| PR Agency | Weber Shandwick |
| PR Team | Jennifer Wasley |
| PR Team | Adam Bornstein |
| Produktionsfirma | Zulubot |
| Regisseur | Dan Cummings |
| Researcher | Chris Greenberg |
| Production House Producers | Ben Bentivegna |
| Production House Producers | Colleen Allen |
| Redaktionsbüro | Zulubot |
| Cutter | Jessie Posthumus |
| Online | Zulubot |
| Color Grading | Felipe Chaparro |
| Motion Graphics | Miguel Natividad |
| Audioingenieur | Dino Cuzzolino |
| Fotograf | Noah Mroueh |
| Senior Developer | Jake Edwards |
3
Deutsche Telekom - The Choir Against Hate Speech
Joining together against hate on the internet, singing the hateful comments, and eventually the solution. Deutsche Telekom gives a voice to those drowning out hate speech online and encourages others to do the same.
| Titel | The Choir Against Hate Speech |
| Agentur | Saatchi & Saatchi Düsseldorf |
| Kampagne | The Choir Against Hate Speech |
| Werbende | Deutsche Telekom |
| Marke | Deutsche Telekom |
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| Posted | November 2022 |
| Geschäftsbereich | Nur für Abonnenten |
| Story | Nur für Abonnenten |
| Medientyp | Fernsehen |
| Länge | |
| Soundtrack | Nur für Abonnenten |
| Werbeleiter | U...ch K...ke Nur für Abonnenten |
| Werbeleiter | ... Ch.....an H..n Nur für Abonnenten |
| Werbeleiter | C....in K..z Nur für Abonnenten |
| Werbeleiter | S...an ..x Nur für Abonnenten |
| Chief Creative Officer | D...is ..y Nur für Abonnenten |
| Creative Director -Art | T...s Tu....us Nur für Abonnenten |
| Creative Director, Copywriter | S....an Sc....er Nur für Abonnenten |
| Senior Agency Producer | I..a Fr....hs Nur für Abonnenten |
| Strategieplaner | Ma.....ian G...er Nur für Abonnenten |
| Kaufmännischer Geschäftsführer | K...in S....el Nur für Abonnenten |
| Kundenbetreuer | A..e Sc....ht Nur für Abonnenten |
| Produktionsfirma | Te.....dia Fil.......tion G..H FR.....RT Nur für Abonnenten |
| Regisseur | H...y A..x R...n Nur für Abonnenten |
| Executive Producer | B...it D...n Nur für Abonnenten |
| Executive Producer | ..i J...n U....ch Nur für Abonnenten |
| Direktor Fotografie | B...it S...r Nur für Abonnenten |
| Music Prod Company | S....me M...c Nur für Abonnenten |
| Music Executive Producer | F....an La......her Nur für Abonnenten |
| Music Executive Producer | .o S...ow Nur für Abonnenten |
4
MINI Cooper Electric SE - Meet The 2023 Mini Electric In Nanuq White
Giving a voice to consumers Mini Cooper creates a new color from fan-favorite polar bear Nanuq.
| Titel | Meet The 2023 Mini Electric In Nanuq White |
| Agentur | Pereira O'Dell |
| Kampagne | Meet The 2023 Mini Electric In Nanuq White |
| Werbende | BMW/MINI |
| Marke | MINI Cooper Electric SE |
| Datum der ersten Ausstrahlung/Veröffentlichung | |
| Geschäftsbereich | Autos |
| Philosophie | Following the celebration of International Polar Bear Week, (October 30-November 5), MINI USA announces the launch of a new Nanuq white paint finish on the 2023 MINI Electric Cooper SE. The new paint color, named Nanuq White was inspired by the name of the loveable polar bear character created by the brand’s creative agency Pereira O’Dell along with enthusiastic feedback from the MINI owner community. The campaign for the 2023 MINI Cooper SE Electric first launched in April 2022 on Earth Day, features a partnership with MINI USA and Polar Bears International to encourage eco-adoptions from the MINI community - and the polar bear love grew from there. In response to the campaign, MINI USA received an outpouring from the MINI community with questions asking where they could get hold of a polar bear bobble head featured in the campaign. The overwhelming engagement of the MINI community with the polar bear character led to the idea to let the community give it a name. Nanuq - Inuit for “polar bear” – was the chosen name, which led to the new MINI Cooper SE paint color with the same name to be revealed following International Polar Bear Week by MINI USA. The 2023 MINI Cooper SE stays true to what owners love about MINI, while providing the broader benefits of full electrification. The MINI Cooper SE provides MINI’s signature electrified go-kart feeling and driving fun, while helping to minimize its environmental footprint. The model is an important step in MINI’s stated goal of offering an all-electric line-up of vehicles around 2030. The original campaign ran with paid media across DOOH, Social, Digital, and was featured on the MINI and PBI websites. A fun case study video was created to highlight the creative journey from initial campaign to fan engagement that led to the name of both the polar bear mascot and the new paint color. To give that enthusiasm an even bigger impact, MINI USA partnered with Polar Bears International (PBI) on the 2023 MINI Cooper SE Hardtop campaign. PBI is the only non-profit organization dedicated solely to polar bears and Arctic sea ice, and MINI USA’s partnership aims to promote awareness of the NGO’s polar bear conservation efforts. Anyone that donates $40 or more to PBI via the PBI Eco-Adoption page during the month of November will receive a polar bear bobblehead and a thank you card while supplies last. Customers who pre-order a MINI Cooper SE during the month of November will also receive a bobblehead while they wait for their MINI. MINI USA are also refreshing their paid assets to feature the new Nanuq white paint color, which will include social and digital assets driving to the MINI Electric Pre-Order page. Scientists predict that if greenhouse gas emissions continue at the current rate, most polar bears could disappear by 2100 due to lack of sea ice. State-of-the art climate models indicate that an ice-free Arctic in summer will likely occur by the middle of the century if greenhouse gas emissions aren’t regulated. Anyone can make a difference and encourage their community to slow climate change. |
| Medientyp | Case Study |
| Länge |
5
Netflix TV Series - The Missing NPC
An immersive experience within Roblox created from the new Netflix Original “Cielo Grande”.
| Titel | The Missing NPC |
| Brief | We built an immersive virtual experience by recreating the plot of the new Netflix Teen Series Cielo Grande in a metaverse map in Roblox. On this map, tweens could participate in the same wakeboard tournament as in the series, do karaoke with other users, and even join a Meet & Greet with the cast from the Cielo Grande series. But the most exciting part of the experience was that users were tasked to solve the main mystery of the plot and find a character in Roblox who they are unable to find in the series. By creating this experience to promote the new Netflix series, we blurred the lines between advertising, gaming and TV. |
| Agentur | MediaMonks |
| Kampagne | The Missing NPC |
| Werbende | Netflix |
| Marke | Netflix TV Series |
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| Posted | November 2022 |
| Geschäftsbereich | Nur für Abonnenten |
| Story | Nur für Abonnenten |
| Medientyp | Case Study |
| Etatdirektor | Nur für Abonnenten |
| Title Manager | J...ma Go....lez Nur für Abonnenten |
| Executive Creative Director | P...o V...le Nur für Abonnenten |
| Executive Creative Director | A....ín Ca.....ani Nur für Abonnenten |
| Creative Director | A....to Fe.....dez Nur für Abonnenten |
| Creative Director | E....do S....hez B...o Nur für Abonnenten |
| Digital Operations Manager | D....na A....as Nur für Abonnenten |
| Filmproduzent/Produzent | K...a M...dez Nur für Abonnenten |
| Art Director | Fr.....co Ar....in G...ia Nur für Abonnenten |
| Texter | M...ín R...a Nur für Abonnenten |
| Social Strategy Director | O..r L...ez Nur für Abonnenten |
| F....do Hr.....ky Nur für Abonnenten | |
| Texter | Jua......cio Or.....ky Nur für Abonnenten |
| Art Director | J...a C...o Nur für Abonnenten |
| Texter | V...or R....sa Nur für Abonnenten |
| Art Director | M...o M...ón Nur für Abonnenten |
| Social Creative | M....la T....ri Nur für Abonnenten |
| Social Creative | Ag....na F...er Nur für Abonnenten |
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GRADUATE INTERACTION DESIGN: Open Rank, Full Time Faculty Chair Position
California College of the Arts
San Francisco, Vereinigte Staaten von Amerika
