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Beste Digitale Innovation Werbungen des Monats
The best digital innovation advertisements and campaigns worldwide.

Beste Digitale Innovation Werbungen

1

ASML - Standing on the Shoulders of Giants
Le Pub

LePub Amsterdam debuts its first AI-generated film, a tribute to tech visionaries throughout history.

TitelStanding on the Shoulders of Giants
Agentur
Kampagne Standing on the Shoulders of Giants
Werbende ASML
Marke ASML
Datum der ersten Ausstrahlung/Veröffentlichung 2024 / 1
Geschäftsbereich Elektronik, IT-Teile
Philosophie Inspired by the vision of giants such as Gordon Moore, Gerard Philips, Ada Lovelace, and, of course, Isaac Newton, the father of science, the new ASML campaign is a humble homage to the giants of the past and a powerful statement of ASML’s unique position to pioneer a positive future for humankind and our planet with technology. The film takes inspiration from Newton’s quote ‘If I have seen further, it is by standing on the shoulders of giants’ and how technology has changed the world in the last four decades. Imagination and engagement are bywords to stimulate the curiosity of the audience, an activity only made possible by technology powered by artificial intelligence. LePub teamed up with director Rune Milton Olsen and his Copenhagen-based post-production company, Chemistry, to bring to life a common vision and use CGI, AI, and a mix of cutting-edge tools and techniques, like text-to-video, depth extrapolation, and stable diffusion. Each frame transformed into a digital time-lapse, depicting the journey of innovations, dreams, and accomplishments throughout the ages. A unique approach to the film treatment that has not been seen before, depicting ASML‘s distinct voice. The AI processing was applied to all the frames, building step by step iterations. By reapplying CGI where needed, the sound and music started to be created to accompany the journey. Then was the process of adding texture to the images. This technique went beyond surface-level enhancements, introducing depth and character to every frame. Layering CGI, AI imagery, and optical imperfections, near-invisible nooks and crannies, lens aberrations, dust, and general magic, to create extraordinary visuals not previously seen in generative sequences. The film was made with 1,963 Midjourney prompts that yielded 7,852 images, which were edited and then rendered by more than 900 computers. These renders were then processed by RunwayAI, with the total film covering 25,957 frames at 1,000 MB per frame. The trickiest scene was Isaac Newton and his apple among the planets. It took more than 20 attempts to get Newton’s scene right, producing more than 9,800 frames. A tribute to AMSL's incredible journey, designed to inspire its team and create a cinematic masterpiece that embodies the essence of technology, innovation, and curiosity. The film was launched at ASML’s yearly all-employee event on Tuesday, January 30th, and shared through their social channels. The film has also been localized for use in Japan, China, Taiwan, Korea, and Germany.
Medientyp Interaktiv
Länge
Werbeleiter
Werbeleiter
Werbeleiter
Werbeleiter
Werbeleiter
Werbeleiter
Werbeleiter
Global CEO/CCO
Chief Creative Officer
Chief Strategy and Innovation Officer
Executive Creative Director
Creative Director
Creative Director
Art Director
Texter
Senior Strategist
Etatdirektor
Senior Account Manager
Agency Producer
Regisseur
Post-Produktion
VFX Supervisor and Finishing Artist
CGI Supervisor
Music Supervisor and Sound Designer
Produzent
VFX-Künstler
VFX-Künstler
VFX-Künstler
CGI Artist
CGI Artist
CGI Artist
2

Burger King - Whopper Island

An intriguing activation from Burger King focused on changing the name of a desolate island in the Indian Ocean.

TitelWhopper Island
Agentur
Kampagne Whopper Island
Werbende Restaurant Brands International
Marke Burger King
Datum der ersten Ausstrahlung/Veröffentlichung 2024 / 1
Geschäftsbereich Einzelhandel, Vertrieb & Gastättengewerbe
Medientyp Case Study
Länge
3

Booba - 6G

French rapper Booba's promo for his new track, 6G, seamlessly combines live-action and surreal VFX! Creative from MYND production.

Titel6G
Agentur
Kampagne 6G
Werbende Booba
Marke Booba

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PostedFebruar 2024
GeschäftsbereichNur für Abonnenten
Medientyp Musikvideos
Länge
Produktionsfirma M..D Nur für Abonnenten
Director F..d .e Po.....rra Nur für Abonnenten
4

Netflix UK - Iranian Yellow Pages
Snow Films

This captivating promo for Anna Snowball's Netflix documentary "Iranian Yellow Pages" utilizes mixed-mediums to combine human storytelling and motion graphics.

TitelIranian Yellow Pages
Agentur
Kampagne Iranian Yellow Pages
Werbende Netflix, Inc.
Marke Netflix UK

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Inspirieren Sie sich an den kreativsten Arbeiten aus der ganzen Welt.

PostedFebruar 2024
GeschäftsbereichNur für Abonnenten
Medientyp Internet-Film
Länge
Director A..a Sn....ll Nur für Abonnenten
5

DoorDash - All the Ads
Superette (Doordash In-House Studio)

At this year's Super Bowl, DoorDash promised to deliver every (legally possible) item advertised throughout the Big Game to one lucky viewer!

TitelAll the Ads
Agentur
Kampagne Super Bowl LVIII
Werbende DoorDash
Marke DoorDash
Datum der ersten Ausstrahlung/Veröffentlichung 2024 / 2
Geschäftsbereich Internetseiten (ohne ISPs)
Medientyp Fernsehen
Länge
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