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Beste Digitale Innovation Werbungen des Monats
The best digital innovation advertisements and campaigns worldwide.

Beste Digitale Innovation Werbungen

1

O2 - Wear la Rose

VCCP debuted fan inspired art for England Rugby sponsors O2 outside the Louvre in Paris!

TitelWear la Rose
Agentur
Kampagne Wear la Rose
Werbende O2
Marke O2
Datum der ersten Ausstrahlung/Veröffentlichung
Geschäftsbereich Telekommunikation
Story O2’s new ‘Wear la Rose campaign celebrates, champions and rewards fans for their loyalty and support.
As part of the campaign, O2 unveiled a unique fan-inspired piece of artwork outside the iconic Louvre Museum in Paris, which immortalises the bond between England Rugby fans and players.
O2 customers can roam freely while in France, as O2 is the only major UK mobile network to offer inclusive roaming to all customers as standard.
Through Priority from O2, the mobile operator will also provide rugby fans with a range of perks and deals over the coming months.
Medientyp Außenwerbung
Länge
Executive Creative Director
Creative Director
Creative Teammitglied
Creative Teammitglied
Geschäftsführender Teilhaber
Kaufmännischer Geschäftsführer
Etatdirektor
Etatdirektor
Kundenbetreuer
Kundenbetreuer
Planungsleiter
Planning Director
Etat-Planer
Agency Producer
Agency Producer
Agency Producer
Agency Producer
Produktionsfirma Sliced Studio
Executive Creative Director
2

Tiger Beer - TIGER Summer Puffer

An innovative take on the trendy puffer, Tiger Beer partnered with designer Izzy Du to create the world’s first puffer jacket with a beer-powered cooling system made specifically to keep you cool in tropical heat!

TitelTIGER Summer Puffer
Agentur
Kampagne TIGER Summer Puffer
Werbende Heineken Asia Pacific
Marke Tiger Beer
Datum der ersten Ausstrahlung/Veröffentlichung
Geschäftsbereich Bier, Cidre
Story Today, Tiger Beer announced its collaboration with fashion designer Izzy Du, who is known for revolutionising outerwear in London, to create the world’s first puffer jacket with a beer-powered cooling system made specifically to keep you cool in tropical heat. Created with the help of BBH Singapore and LePub APAC, now people all over the world, regardless of the weather, can enjoy this fashion staple! Puffers have become one of Gen Z’s hottest obsessions across the world, inspired by celeb-approved styles and iconic runway looks – but in Tiger Beer’s home region of Asia, the tropical heat means this wardrobe must-have is a no-go. To beat the heat, the TIGER Summer Puffer’s cooling system is powered by an ice-cold Tiger Beer, which chills water that is pumped around the wearer's body via a network of silicone tubes. These tubes make contact with key points where the arteries are closest to the skin, cooling the body down by up to 5°C in the sun.
Medientyp Case Study
Länge
Creative Agency
General Manager
Chief Creative Officer
Group Creative Director
Art Supervisor
Art Director
Kreative Technologie
Geschäftsführer
Senior Account Executive
Strategy Director
Strategist
Executive Producer
Produzent
Produzent
Chief Creative Officer
Designer
Chief Executive Officer (CEO)
Global Chief Creative Officer
Executive Creative Director
Texter
Make-Up Artist
Produzent
Technischer Direktor
Engineering
Modedesign
3

Who Gives a Crap - Winnie-the-Pooh: The Deforested Edition

Cheeky toilet paper brand, Who Gives a Crap, created a first-of-its-kind reimagining of Winnie-the-Pooh to highlight the impact of deforestation across the globe.

TitelWinnie-the-Pooh: The Deforested Edition
Agentur
Kampagne Winnie-the-Pooh: The Deforested Edition
Werbende Who Gives a Crap
Marke Who Gives a Crap

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PostedSeptember 2023
GeschäftsbereichNur für Abonnenten
Medientyp Presse & Publikationen
4

Nestlé X SOS Mata Atlântica - Art of Preservation

Nestlé teamed up with Brazilian artists to create 50 exclusive art prints depicting endangered species, with all proceeds going to non-profit SOS Mata Atlântica.

TitelArt of Preservation
Agentur
Kampagne Arte da Preservaçao
Werbende Nestlé
Marke Nestlé X SOS Mata Atlântica

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Datum der ersten Ausstrahlung/Veröffentlichung Nur für Abonnenten
GeschäftsbereichNur für Abonnenten
Medientyp Verpackung, Marke & Design
Länge
Werbeleiter D...s C...as Nur für Abonnenten
Creative Director D...lo D....by Nur für Abonnenten
Creative Director Al.....re T...o Nur für Abonnenten
5

Pringles - Pringles Mic

Affectionately known as gamers' favorite snack, Pringles debuts the All-New Pringles Original Gamer's Limited Edition Microphone Amplifier & Streaming Device! Creative by Grey Colombia.

TitelPringles Mic
Agentur
Kampagne Caso Pringles Corto
Werbende Kellogg's
Marke Pringles
Datum der ersten Ausstrahlung/Veröffentlichung
Geschäftsbereich Nahrungsmittel
Story "In the midst of the gaming world's explosive growth, witnessing a staggering 117% surge in video game streaming on Twitch and a 118% rise on Facebook Gaming in 2021, Pringles enters the scene as a strategic ally. With gaming enthusiasts investing over $100 billion in streaming accessories, the quest for unique content has become paramount. Against this backdrop, Pringles introduces a game-changing concept: The All-New Pringles Original Gamer's Limited Edition Microphone Amplifier & Streaming Device All-In-One Can Pack. This innovation transcends being a mere accessory; it's an embodiment of Pringles' dedication to enhancing the gaming experience. Seamlessly transforming its iconic can into a microphone amplifier, Pringles acknowledges the evolving aspirations of gamers – to not just play, but to create captivating content. The transition is facilitated by subtle yet effective stickers and micro-perforations, optimizing sound transmission to headphones and creating a semi-professional acoustic environment that resonates with the needs of gamers. Beyond its hardware evolution, this concept encapsulates the spirit of community. Pringles recognizes that gamers are influencers, storytellers, and trendsetters. In a gesture of authenticity and camaraderie, these limited edition packs find their way to influential gaming figures, amplifying their voices within the gaming universe. In essence, Pringles not only embraces gaming but also empowers gamers to amplify their impact, bridging the gap between snacking and extraordinary gaming moments."
Medientyp Case Study
Länge
President
President
Chief Creative Officer
Chief Executive Officer (CEO)
General Creative Director
Creative Director
Texter
Art Director
Art Director
Post-Produktion
Post-Produktion
Post-Produktion
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