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1
UNESCO - The Cookie Factory (Trailer)
"Take a bite of freedom."
| Titel | The Cookie Factory (Trailer) |
| Agentur | DDB Paris |
| Kampagne | The Cookie Factory |
| Werbende | UNESCO |
| Marke | UNESCO |
| Datum der ersten Ausstrahlung/Veröffentlichung | |
| Geschäftsbereich | Gemeinnützige Organisationen |
| Story | In order to alert the general public of the problem of digital privacy, UNESCO is launching The Cookie Factory. This extension allows you to assume a new identity as you browse the internet, using fake cookies, and shows you exactly how your data is harvested in real time. From the Japanese Hacker to the Survivalist and the Conspiracy Theorist, The Cookie Factory allows you to choose from some 40 fictitious profiles. The extension replaces temporally your own cookies on all the websites you visit including YouTube and Amazon, with your chosen avatar’s cookies. This experience is enabled by AI: you will be able to watch, as the AI navigates more than a hundred pages by clicking on keywords corresponding to the avatar’s profile. These pages, tracked exactly as they are in a normal browsing session, will fill your browser with your avatar’s cookies. At the same time, they will tell the story of the avatar through a visual and audio narrative, exploiting the goldmine of content available on the internet. From recommendations on YouTube and Amazon to your history, favourites and targeted advertisements, once these new cookies have been generated, your browser believes that you have indeed become someone else. |
| Problem | AI permeates our daily life, from recommendation algorithms to medical care and education. It has the potential to be highly beneficial and help us solve some of the most pressing issues of the century. But it also carries serious risks and could compromise our human rights. For example, the mediation of online information by algorithms and AI challenges many of the founding principles of democracy such as freedom of expression, and can cause disinformation. This can lead to the emergence of stereotypical biases, such as an online search for “great historical figures” retrieving only white males. Facial recognition raises the same kind of issues when this tool used by governments and police forces is still unable to recognize women or black people. In order to ensure that Artificial Intelligence works in favor of humanity, UNESCO has launched an unprecedent international negotiation which will very soon lead to the adoption by its 193 Member States of a Recommendation on the Ethics of AI. For the first time it will provide a global normative framework on the ethics of artificial intelligence, combining concrete actions and universal principles. Among them is arguably one of the most pressing issues: respect for privacy. |
| Medientyp | Interaktiv |
| Länge | |
| Mehr Informationen | |
| Werbeleiter | Gabriela Ramos |
| Werbeleiter | Julien Ravalais Casanova |
| Werbeleiter | Matthieu Guevel |
| Executive Creative Director | Alexander Kalchev |
| Creative Director | Pierre Mathonat |
| Creative Director | Alexis Benbehe |
| Art Director | Shanel Redzheb |
| Art Director | Charlotte Faurisson |
| Texter | Lucie Guidon |
| Social Media Expert | Pierre Guengant |
| Social Media Expert | Marie Le Scao |
| Social Media Expert | Elise LASSIMOULIE |
| Kundenbetreuer | Vincent Leorat |
| Kundenbetreuer | Nicolas Carlotti |
| Kundenbetreuer | Mathieu Bliguet |
| Kundenbetreuer | Tanguy Mortreuil |
| Kundenbetreuer | Justine Roux |
| Projektmanager | Benoît le Morvan |
| Projektmanager Digital | Philippe Saint-Martin |
| Projektmanager Digital | Cécile Picard |
| Post-Produktion | Jérome Deplatière |
| Post-Produktion | Sylvie Dumas |
| Produzent Ton | Cédric Boit |
| Produzent Ton | Alexandre Vicart |
| Produzent Ton | Clement Reynaud |
| Produzent Ton | Marine Cremer |
| Produzent Ton | Romane Bourdier |
| Produzent Ton | Angélique Laffond |
| Traffic Manager | Sophie Toque |
| Traffic Manager | Virginie Fruchard |
| PR Director | Anne-Marie Gibert |
| Executive Creative Director | Nicolas Rajabaly |
| Chief Technology Officer | Antoine Ughetto |
| Digital Art Director | Guillaume Mitch |
| Produktionsleitung | Julien Rault |
| Produktionsleitung | Gregory Bruneau |
| Filmproduzent/Produzent | Juliette Desbois |
| Developer | Christophe Massolin |
| Post-Produktion | Mikros Image |
2
Ember - Sip Symphony
A holiday symphony from the world's first temperature control mug.
| Titel | Sip Symphony |
| Agentur | Zambezi |
| Kampagne | Sip Symphony |
| Werbende | Ember |
| Marke | Ember |
| Posted | November 2021 |
| Geschäftsbereich | Haushaltsgeräte, Möbel & Gartenbedarf |
| Medientyp | Fernsehen |
| Länge | |
| Founder & Group CEO | Clay Alexander |
| CEO, Ember Consumer Division | Jim Rowan |
| SVP, Head of Global Marketing & E-commerce | Jolene Abbott |
| Sr. Art Director & UI/UX Designer | James Lau |
| Principal + CEO | Jean Freeman |
| Founder + President | Chris Raih |
| Chief Creative Officer | Gavin Lester |
| Executive Director, Business Operations | Laura Stayt |
| Etatdirektor | Sean Daly |
| Executive Director of Strategy & Growth | Orit Peleg |
| Produktion | FIN Studios |
| Executive Producer | Autumn Childress |
| Regisseur | Jenny Gage |
| Direktor Fotografie | Tom Betterton |
| Herstellungsleiter | Vanessa Elliott |
| Post-Produktion | FIN Studios |
| Cutter | Micah Levin |
| Assistenzredakteur | Samantha Sausedo |
| Kolorist | Brandon Chavez |
| Spezialeffekte | Tom Hall |
| Composition | Micah Levin |
| Composition | Tom Hall |
| Supervising Producer | Amanda Ornelas |
| Composed Mixed by | Headquarters Music |
| Additional SFX by | Headquarters Music |
3
Crew+ - Crew+ The Musical
A new way to shoot remotely.
| Titel | Crew+ The Musical |
| Agentur | Hayden5 |
| Kampagne | Crew+ The Musical |
| Werbende | Hayden5 |
| Marke | Crew+ |
| Datum der ersten Ausstrahlung/Veröffentlichung | |
| Geschäftsbereich | Medien, Verlagswesen & Produktion |
| Medientyp | Interaktiv |
| Länge | |
| Music studio | Found Objects |
| Co-Founder / CEO | Milos Silber |
| Co-Founder/Creative Director | Todd Wiseman Jr |
| Song produced by | Wes Braver |
4
Duracell - Duracell Optimum Speed Run
Let there be light!
| Titel | Duracell Optimum Speed Run |
| Agentur | Wunderman Thompson |
| Kampagne | Duracell Optimum Speed Run |
| Werbende | Duracell Batteries |
| Marke | Duracell |
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| Posted | November 2021 |
| Geschäftsbereich | Nur für Abonnenten |
| Story | Nur für Abonnenten |
| Medientyp | Interaktiv |
| Länge | |
5
Titan Mechanical Watch - Move your World
Ogilvy India
Innovation on the go.
| Titel | Move your World |
| Agentur | Ogilvy India |
| Kampagne | Titan Mechanical |
| Werbende | Titan |
| Marke | Titan Mechanical Watch |
| Datum der ersten Ausstrahlung/Veröffentlichung | |
| Geschäftsbereich | Uhren |
| Slogan | Move your world |
| Story | The film showcases a countryside setting where a girl is riding a bicycle, the cycle starts to wobble and stop. A young man riding his bicycle crosses past her and reaches out to help her, finds a metal wire and tries to fix her bicycle. He fixes the girls bicycle by joining the front wheel of his bicycle with the back wheel of her's. The film closes with a shot of them cheerfully riding the newly joined bicycle followed by a zoomed shot of the mechanical watch. |
| Medientyp | Fernsehen & Kino |
| Länge | |
| Chief Creative Officer | Harshad Rajadhyaksha |
| Chief Creative Officer | Kainaz Karmakar |
| Chief Creative Officer | Sukesh Nayak |
| Chief Creative Officer (South) | Mahesh Gharat |
| Chief Creative Officer (South) | Kiran Anthony |
| Group Creative Director | Divya Bhatia |
| Stellvertretender Creative Director | Harshil Dhawan |
| Stellvertretender Creative Director | Jaydhrit Sur |
| Managing Partner, South | Tithi Ghosh |
| Vice President Account Management | Akshatha Poojari |
| Account DirectorAccount Management | Anukriti Som |
| Produktionsfirma | Niravana Films |
| Regisseur | Prakash Varma |
| Produzent | Sneha Iype |
REDAKTIONSTIPP
+1
Apple - Saving Simon
"To the ones we've waited all year to be with."
| Titel | Saving Simon |
| Agentur | TBWA\Media Arts Lab |
| Kampagne | Saving Simon |
| Werbende | Apple Inc. |
| Marke | Apple |
| Datum der ersten Ausstrahlung/Veröffentlichung | |
| Geschäftsbereich | Unterhaltungselektronik & Audio- und Videogeräte |
| Medientyp | Fernsehen |
| Länge | |
| Produktionsfirma | Bob Industries |
| Direktor Fotografie | James Whitaker |
| Regisseur | Jason Reitman |
| Regisseur | Ivan Reitman |
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