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Beste Digitale Innovation Werbungen
1
O2 - Wear la Rose
VCCP debuted fan inspired art for England Rugby sponsors O2 outside the Louvre in Paris!
| Titel | Wear la Rose |
| Agentur | VCCP |
| Kampagne | Wear la Rose |
| Werbende | O2 |
| Marke | O2 |
| Datum der ersten Ausstrahlung/Veröffentlichung | |
| Geschäftsbereich | Telekommunikation |
| Story | O2’s new ‘Wear la Rose campaign celebrates, champions and rewards fans for their loyalty and support. As part of the campaign, O2 unveiled a unique fan-inspired piece of artwork outside the iconic Louvre Museum in Paris, which immortalises the bond between England Rugby fans and players. O2 customers can roam freely while in France, as O2 is the only major UK mobile network to offer inclusive roaming to all customers as standard. Through Priority from O2, the mobile operator will also provide rugby fans with a range of perks and deals over the coming months. |
| Medientyp | Außenwerbung |
| Länge | |
| Executive Creative Director | Chris Birch |
| Creative Director | Kimberley Gill |
| Creative Teammitglied | Tom Lee |
| Creative Teammitglied | Vicky David |
| Geschäftsführender Teilhaber | Emma Whitmarsh |
| Kaufmännischer Geschäftsführer | Charlotte Powell |
| Etatdirektor | Emma Russell |
| Etatdirektor | Jonathan Andrews |
| Kundenbetreuer | Matt Isard-McNulty |
| Kundenbetreuer | Freddie Rokison |
| Planungsleiter | Jenny Nichols |
| Planning Director | Hannah Martin |
| Etat-Planer | Nicholas Pirard |
| Agency Producer | Simon Keyworth |
| Agency Producer | Ali Power |
| Agency Producer | Romana Kitt |
| Agency Producer | Rose Nott |
| Produktionsfirma | Sliced Studio |
| Executive Creative Director | Jonny Parker |
2
Tiger Beer - TIGER Summer Puffer
An innovative take on the trendy puffer, Tiger Beer partnered with designer Izzy Du to create the world’s first puffer jacket with a beer-powered cooling system made specifically to keep you cool in tropical heat!
| Titel | TIGER Summer Puffer |
| Agentur | Le Pub APAC |
| Kampagne | TIGER Summer Puffer |
| Werbende | Heineken Asia Pacific |
| Marke | Tiger Beer |
| Datum der ersten Ausstrahlung/Veröffentlichung | |
| Geschäftsbereich | Bier, Cidre |
| Story | Today, Tiger Beer announced its collaboration with fashion designer Izzy Du, who is known for revolutionising outerwear in London, to create the world’s first puffer jacket with a beer-powered cooling system made specifically to keep you cool in tropical heat. Created with the help of BBH Singapore and LePub APAC, now people all over the world, regardless of the weather, can enjoy this fashion staple! Puffers have become one of Gen Z’s hottest obsessions across the world, inspired by celeb-approved styles and iconic runway looks – but in Tiger Beer’s home region of Asia, the tropical heat means this wardrobe must-have is a no-go. To beat the heat, the TIGER Summer Puffer’s cooling system is powered by an ice-cold Tiger Beer, which chills water that is pumped around the wearer's body via a network of silicone tubes. These tubes make contact with key points where the arteries are closest to the skin, cooling the body down by up to 5°C in the sun. |
| Medientyp | Case Study |
| Länge | |
| Creative Agency | BBH Singapore |
| General Manager | Hanh Kanssen |
| Chief Creative Officer | Sascha Kuntze |
| Group Creative Director | Gaston Soto |
| Art Supervisor | Gaston Soto |
| Art Director | Grace Wong |
| Kreative Technologie | Nico Tangara |
| Geschäftsführer | Sid Tuli |
| Senior Account Executive | Angel Fadila |
| Strategy Director | Ruth Lim |
| Strategist | Meili Yeo |
| Executive Producer | Wendi Chong |
| Produzent | Chun Yi Kwek |
| Produzent | Jasmine Ho |
| Chief Creative Officer | Masashi Kawamura |
| Designer | Yoshihiro So |
| Chief Executive Officer (CEO) | Bruno Bertelli |
| Global Chief Creative Officer | Bruno Bertelli |
| Executive Creative Director | Cyril Louis |
| Texter | Luke Somasundram |
| Make-Up Artist | Zoel Tee |
| Produzent | Chieko Hakuto |
| Technischer Direktor | Genki Toyama |
| Engineering | Kazuto Omori |
| Modedesign | Izzy Du |
3
Who Gives a Crap - Winnie-the-Pooh: The Deforested Edition
Cheeky toilet paper brand, Who Gives a Crap, created a first-of-its-kind reimagining of Winnie-the-Pooh to highlight the impact of deforestation across the globe.
| Titel | Winnie-the-Pooh: The Deforested Edition |
| Agentur | TBWA\Worldwide |
| Kampagne | Winnie-the-Pooh: The Deforested Edition |
| Werbende | Who Gives a Crap |
| Marke | Who Gives a Crap |
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| Posted | September 2023 |
| Geschäftsbereich | Nur für Abonnenten |
| Medientyp | Presse & Publikationen |
4
Nestlé X SOS Mata Atlântica - Art of Preservation
Nestlé teamed up with Brazilian artists to create 50 exclusive art prints depicting endangered species, with all proceeds going to non-profit SOS Mata Atlântica.
| Titel | Art of Preservation |
| Agentur | Ogilvy Brazil |
| Kampagne | Arte da Preservaçao |
| Werbende | Nestlé |
| Marke | Nestlé X SOS Mata Atlântica |
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| Datum der ersten Ausstrahlung/Veröffentlichung | Nur für Abonnenten |
| Geschäftsbereich | Nur für Abonnenten |
| Medientyp | Verpackung, Marke & Design |
| Länge | |
| Werbeleiter | D...s C...as Nur für Abonnenten |
| Creative Director | D...lo D....by Nur für Abonnenten |
| Creative Director | Al.....re T...o Nur für Abonnenten |
5
Pringles - Pringles Mic
Affectionately known as gamers' favorite snack, Pringles debuts the All-New Pringles Original Gamer's Limited Edition Microphone Amplifier & Streaming Device! Creative by Grey Colombia.
| Titel | Pringles Mic |
| Agentur | Grey Colombia |
| Kampagne | Caso Pringles Corto |
| Werbende | Kellogg's |
| Marke | Pringles |
| Datum der ersten Ausstrahlung/Veröffentlichung | |
| Geschäftsbereich | Nahrungsmittel |
| Story | "In the midst of the gaming world's explosive growth, witnessing a staggering 117% surge in video game streaming on Twitch and a 118% rise on Facebook Gaming in 2021, Pringles enters the scene as a strategic ally. With gaming enthusiasts investing over $100 billion in streaming accessories, the quest for unique content has become paramount. Against this backdrop, Pringles introduces a game-changing concept: The All-New Pringles Original Gamer's Limited Edition Microphone Amplifier & Streaming Device All-In-One Can Pack. This innovation transcends being a mere accessory; it's an embodiment of Pringles' dedication to enhancing the gaming experience. Seamlessly transforming its iconic can into a microphone amplifier, Pringles acknowledges the evolving aspirations of gamers – to not just play, but to create captivating content. The transition is facilitated by subtle yet effective stickers and micro-perforations, optimizing sound transmission to headphones and creating a semi-professional acoustic environment that resonates with the needs of gamers. Beyond its hardware evolution, this concept encapsulates the spirit of community. Pringles recognizes that gamers are influencers, storytellers, and trendsetters. In a gesture of authenticity and camaraderie, these limited edition packs find their way to influential gaming figures, amplifying their voices within the gaming universe. In essence, Pringles not only embraces gaming but also empowers gamers to amplify their impact, bridging the gap between snacking and extraordinary gaming moments." |
| Medientyp | Case Study |
| Länge | |
| President | Diego Medvedocky |
| President | Luis Gaitán |
| Chief Creative Officer | Luis Gaitán |
| Chief Executive Officer (CEO) | Jorge Serrano |
| General Creative Director | Sebastián Benítez González |
| Creative Director | Oscar "palomo" Muñoz |
| Texter | Camilo Garzón Rengifo |
| Art Director | Charles Andara Soto |
| Art Director | Oscar "palomo" Muñoz |
| Post-Produktion | Cristian Garzón |
| Post-Produktion | Andrea Garcia |
| Post-Produktion | Mauricio Castañeda |
