Top-Interviews aus der Werbebranche

Der beste Ort, um die kreativsten Köpfe der Werbebranche zu treffen und von ihnen zu lernen.
Die einflussreichsten Kreativen, Agenturleiter und Kunden reden über ihre Arbeit, ihre Inspiration und Ihren persönlichen Werdegang in der Werbung.

Neue Interviews

Point of View

Unlike some creative leaders who lock themselves in their offices when they’re around, I like to roam, talking to people whenever I can.  weiterlesen

Point of View

We sit at the intersection of innovation, strategy, and advertising, so our design thinking approach is infused into everything we do.  weiterlesen

Point of View

Legality is less of a barrier to brands than the baggage that comes with the perception/legacy of marijuana.  weiterlesen

Point of View

Just do what you think is right. When you focus on doing that, you not only will be happy but the awards will also come.  weiterlesen

Point of View

They think their job is just to be right. What I often find myself telling my teams is, there’s no point being right alone.  weiterlesen

Point of View

When you talk about Russian advertising, the name Voskhod often appears in the first sentence. We spoke to Andrey Gubaydullin, Voskhod’s creative...  weiterlesen

Point of View

Don’t give up on your dreams and persistence will lead you to success. Rejection is just stepping stone towards success.   weiterlesen

Point of View

Great strategists know that in advertising things don't always need to make sense.  weiterlesen

Point of View

A successful strategist weaves a story, making the complex easy enough to understand and compelling enough to embrace.  weiterlesen

Point of View

The old models have created stifling brand bureaucracy and have now become either confusing and contradictory or completely defunct.   weiterlesen