Top-Interviews aus der Werbebranche

Der beste Ort, um die kreativsten Köpfe der Werbebranche zu treffen und von ihnen zu lernen.
Die einflussreichsten Kreativen, Agenturleiter und Kunden reden über ihre Arbeit, ihre Inspiration und Ihren persönlichen Werdegang in der Werbung.

Neue Interviews

Point of View

I believe the state of the industry is much better than what it was during the financial crisis.  weiterlesen

Point of View

Joel Edmund Nettey is Senior Vice President of the International Advertising Association (IAA) and becomes its President and World Chairman in...  weiterlesen

Point of View

Clients will look for ways to use the crisis to connect with consumers once again.  weiterlesen

Point of View

Partner with platforms, tech companies, media partners, or any other obvious or not obvious player that can help you amplify your scope and results.  weiterlesen

Point of View

Take up the opportunities, behave as you normally would but do more rehearsing so that the technology does not trip you up!  weiterlesen

Point of View

Think holistically about the client’s business, not just ads, for your slice of the pie.  weiterlesen

Point of View

Being clear about your brand purpose and position is paramount; both in communications and in brand behavior.  weiterlesen

Point of View

The harsh reality of the post-COVID virtual pitch process is that much of the showy gamesmanship of “The Pitch” has been diminished...  weiterlesen

Point of View

I don’t think I’ve ever been on the phone with my clients as much as I have over the last 10 weeks.  weiterlesen

Point of View

If you’re afraid of tension, you’re afraid to fight for what you believe in.  weiterlesen