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Beste Kampagnen der Woche
The best ads and advertising campaigns of the week worldwide.

Beste Kampagnen der Woche

1

Polestar 2 - Polestar 2. 100% electric

"Can we continue our species and preserve our only home while still enjoying that thrill of being human?"

TitelPolestar 2. 100% electric
Agentur
Kampagne Polestar 2. 100% electric
Werbende Polestar
Marke Polestar 2
Datum der ersten Ausstrahlung/Veröffentlichung
Geschäftsbereich Autos
Medientyp Fernsehen
Länge
Art Director
Art Director
Art Director
Texter
Client Director
Etatdirektor
Account Executive
Etat-Planer
Designer
Regisseur
Filmproduzent/Produzent
Produktionsfirma
Direktor Fotografie
Executive Producer
Cutter
Grading/Online
Post-Produktion
2

ITA Airlines - Born in 2021

For every end, there is a new beginning.

TitelBorn in 2021
Agentur
Kampagne Born in 2021
Werbende ITA Airlines
Marke ITA Airlines
Datum der ersten Ausstrahlung/Veröffentlichung
Geschäftsbereich Fluglinien, Flughäfen, Bahnreisen, Busreisen, Fähren, Schiffsreisen
Story Milan, October 15th, 2021 - Today marks the launch of Italy's new national airline: ITA Airways. As people everywhere are once again enjoying the freedom and pleasure of flying and experiencing effortless mobility, ITA Airways aims to position itself as the carrier of a new generation, one who lives by the same principles and values as the people it serves. In a step-change from previous communications, a beautiful and breathy global integrated campaign by brand and customer experience agency VMLY&R Italy launches the Italian carrier with the ambition to make it a new global icon. 'Born in 2021' shows the beginning of a new journey and expresses ITA Airways' commitment as a customer-centric, digital-first and sustainable brand. The idea that "for every end, there is a new beginning" also embodies the spirit of positivity and trust in the future that has always characterised Italians. The hero film follows a young girl, Aurora, into her daydreams, exploring iconic Italian and international destinations and experiencing significant life moments and emotions with her. Her light voice and poetic words invite the viewers to leave the past behind and look to tomorrow confidently and with joy. The film ends with an adult Aurora embarking on her big dream: flying to discover the world. "The team at VMLY&R is beyond proud to be part of this historical and meaningful moment for our country. Creating the ITA Airways launch campaign has been a great challenge that turned into a wonderful adventure. I'm very grateful to our client for trusting us and believing in the power of creativity," said Francesco Poletti, Chief Creative Officer, VMLYR Italy. The film was directed by renowned filmmaker Reynald Gresset, who is best known for his powerful capture of fragments of human experience. The music is by Italian singer-songwriter, multi-instrumentalist, arranger, and producer Andrea Laszlo de Simone. The airline also introduced a new brand identity and logo in line with its new positioning and values. The campaign will be on air in Italy from October 15th. It will then roll out to more key markets globally.
Medientyp Fernsehen
Länge
Chief Creative Officer
Creative Director
Creative Director
Creative Teammitglied Filippo Testa
Creative Teammitglied
Creative Teammitglied
Creative Teammitglied
Senior Account
Senior Producer
Leiter Strategie
Strategist
Produktion
Regisseur
Direktor Fotografie
Directors Producer
Executive Producer
Filmproduzent/Produzent
Jr Producer
Jr Producer
Produktionsmanager
Set Designer
Ausstattung/Styling
Cutter
Kolorist
Post-Produktion
Spezialeffekte
Flame Artist
Motion Graphic
Sound Engineer
Post-Produktion
3

Mini - The Roundabout Check

"Circle around. Look for unusual bumps"

TitelThe Roundabout Check
Agentur
Kampagne The Roundabout Check
Werbende BMW
Marke Mini
Datum der ersten Ausstrahlung/Veröffentlichung
Geschäftsbereich Autos
Story To mark Breast Cancer Awareness Month, MINI Middle East and AGMC teamed up with Serviceplan Middle East to create a campaign featuring an eye-catching pink MINI In a clever visual pun on official advice to check for breast bumps, the car has the words ‘circle around. Look for unusual bumps’ written on the side and is available for test drives in Dubai for a 2 week period. The car is being driven around different roundabouts in Dubai and is creating quite a stir on the roads. MINI is using the opportunity of women coming for test drives at MINI AGMC showrooms in Dubai, to turn it into an awareness drive and start a conversation about breast cancer and how to check for early signs. The test drives have been documented on film, and through these films, MINI and Serviceplan Middle East want to encourage women to test/ check for any bumps and help spread awareness by test driving the car. Dubai-based Fashion stylist and breast cancer survivor Dina Aman is the MINI Pink ambassador and female MINI lovers are invited to test drive the car alongside Dina. For two weeks, people who opt for this special test drive also get a chance to interact with Dina during a test drive, when they can learn more about her experience of breast cancer, how she beat cancer and came out stronger. There is also literature about breast cancer available at the MINI showroom, and other surprising communication touchpoints planned for the month.
Medientyp Case Study
Länge
4

Portal Go and Portal+ - Gold Star

An accessible way to stay connected.

TitelGold Star
Agentur
Kampagne Facebook Portal
Werbende Facebook
Marke Portal Go and Portal+
Datum der ersten Ausstrahlung/Veröffentlichung
Geschäftsbereich Internetseiten (ohne ISPs)
Medientyp Fernsehen
Länge
Head of International Marketing
Creative Director
Brand Manager
Program Management Lead
Integrated Comms Strategist
Head of International Comms
Programme Manager
Creative Director
Chief Creative Officer
Deputy ECDs
Deputy ECDs
Creative Director
Creative Director
Creatives, Films
Creatives, Films
Creatives, Digital Social ads
Creatives, Digital Social ads
Creatives, Digital Social ads
Creatives, Digital Social ads
Creatives, Digital Social ads
Etat-Planer
Etat-Planer
Agency Account Team
Agency Account Team
Agency Account Team
Agency Account Team
Agency Producer
Agency Producer
Agency Producer
Agency Producer
Agency Producer
Agency Producer
Agency Producer
Agency Project Management
Agency Project Management
Agency Project Management
Business Affairs
Agency Design
Agency Design
Agency Design
Agency Design
Agency Design
Production Company, AV
Production Company, Photography
Production Company, Social
Regisseur
Filmproduzent/Produzent
Post-production Company
Audio Post-production
Photographer
Social Agency
Media Agency
PR Agency
5

Carter's - Bedtime Story

The bedtime routine can be such a challenge.

TitelBedtime Story
Agentur
Kampagne Made For This
Werbende Carter's
Marke Carter's
Datum der ersten Ausstrahlung/Veröffentlichung
Geschäftsbereich Mode, Kleidung & Schuhe
Medientyp Interaktiv
Länge
EVP, Global Marketing
VP, Brand Marketing
Sr. Creative Director
Director of Marketing
Brand Marketing Manager
Founder, Chairman
Partner, President
Partner, Chief Creative Officer
Group Creative Director
Group Creative Director
Stellvertretender Creative Director
Sr. Copywriter
Texter
Brand Supervisor
Head of Integrated Production
Produzent
Director of Business Affairs
Co-Head of Strategy
Co-Head of Strategy
Senior Strategist
Produktion
Regisseur
Direktor Fotografie
Produktionsdesigner
Executive Producer
Head of Production
Produzent
Redaktion
Cutter
Executive Producer
Produzent
PICTURE FINISH
Executive Creative Director/ Partner
Senior Executive Producer/ Partner
VFX Lead
VFX Producer
2D Artist
2D Artist
2D Artist
Designer
Color Primary Color
Kolorist
Produzent
Musik
Produzent
Executive Producers
Executive Producers
Audio Finish
Executive Producer
Produzent
Mixer
REDAKTIONSTIPP
+1

Burberry - Open Spaces

Embrace the open space.

TitelOpen Spaces
Agentur
Kampagne Open Spaces
Werbende Burberry
Marke Burberry
Datum der ersten Ausstrahlung/Veröffentlichung
Geschäftsbereich Mode, Kleidung & Schuhe
Medientyp Fernsehen
Länge
Redaktionsbüro
Produktionsfirma
Post-Produktion
Tonstudio
Regisseur
Executive Producer
Produzent
Produktionsmanager
Direktor Fotografie
Assistant Director
Cutter
Casting
Kolorist
Sounddesigner
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