The AdForum Business Creative Report is based on the results of the many awards shows we monitor, including
the Epica Awards,
the One Show,
New York Festivals,
the FAB Awards,
the World Luxury Award,
- and many more.
In short, the overall results are gleaned from each campaign's performance in just about every prestigious show out there, adding up to a compendium of outstanding creativity. (Click here to know more about the methodology)
For the first time, the ranking offers an insight into the best performing campaigns in individual market segments.
What's new this year!
The most awarded advertising campaign in the world was a print campaign: “Better With Pepsi” by Miami-based agency Alma. We have included a new category – Entertainment & Leisure - and added a regional focus on the results.