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Beste Automobil-Werbungen des Monats
Best automotive advertising campaigns from around the world.

Beste Auto-Werbungen des Monats

1

Renault - CareMakers

Renault knows that not everyone can live without a car, so they've created a solution for those who don't have a vehicle of their own.

TitelCareMakers
Agentur
Kampagne Cars to work
Werbende Renault
Marke Renault

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Datum der ersten Ausstrahlung/Veröffentlichung Nur für Abonnenten
GeschäftsbereichNur für Abonnenten
StoryNur für Abonnenten
Medientyp Internet-Film
Länge
2

Subaru - Subaru Crosstrek Wilderness

The Subaru Crosstrek Wilderness is an entirely different beast, as shown in this spot out of Zulu Alpha Kilo Toronto.

TitelSubaru Crosstrek Wilderness
Agentur
Kampagne Subaru Crosstrek: The True Urban Legend.
Werbende Subaru Corporation
Marke Subaru
Datum der ersten Ausstrahlung/Veröffentlichung 2024 / 3
Geschäftsbereich Autos
Story A mysterious stranger in a tuxedo stands before a crowd of awestruck onlookers. With patter worthy of P.T. Barnum, he presents a ferocious beast secured to the stage by chains: the all-new 2024 Crosstrek Wilderness. That’s the scene that opens the new advertising campaign for Subaru Canada’s Crosstrek Wilderness, launched March 18. This is the first model year Crosstrek has been offered with the Wilderness trim, which adds even more ruggedness, capability, and utility to Subaru’s bestselling model in Canada. The Wilderness campaign extends last year’s “True Urban Legend” campaign for the Crosstrek main lineup model, which has helped drive Crosstrek to record-breaking monthly sales and won gold at last year’s CMA Awards. It continues Subaru’s successful “Welcome to Uncommon” brand platform. Subaru created the campaign in partnership with its agency of record, Zulu Alpha Kilo. The campaign was a collaborative creative effort between the Toronto office, led by CCO Brian Murray, and the Vancouver office, led by ECD Dean Lee. OMD provided media support and Rinaldi provided French-language adaptation.
Medientyp Fernsehen
Länge
Agentur
VFX Company
Kreativvorstand
Chief Creative Officer
Chief Creative Officer
Executive Creative Director
Art Director
Art Director
Texter
Werbeleiter
Werbeleiter
Kundenbetreuer
Kundenbetreuer
Strategy Director
Strategy Director
Medienagentur
Medienteam
Medienteam
Agency Producer
Produktionsfirma
Regisseur
Executive Producer
Executive Producer
Herstellungsleiter
Direktor Fotografie
Post-Produktion
Cutter
Post production director
VFX Assistant
Kolorist
Executive Producer
Post-Produktion
Ton
Ton
Creative Director
Tonstudio
Executive Producer
Geschäftsführer
VFX Lead
Kolorist
Engineering
Produzent
3

Nissan - Get Comfortable, But Not Too Comfortable

Being the only Japanese team on the F1 grid, Nissan celebrates the concept of Omotenashi: Encouraging their competitors to, "Get comfortable, but not too comfortable".

TitelGet Comfortable, But Not Too Comfortable
Agentur
Kampagne Get Comfortable, But Not Too Comfortable
Werbende Nissan Motor Corp.
Marke Nissan
PostedApril 2024
Geschäftsbereich Kraftfahrzeuge
Medientyp Integrated Media/360 Activation
Länge
Creative Director
Creative Teammitglied
Creative Teammitglied
Produzent
Kaufmännischer Geschäftsführer
Strategist
Produktion
Creative Director
Kundenbetreuer
Regisseur
Produktion
Produzent
Fotograf
Gaffer
Modedesign
Gaffer Assistant
Fixer
Designer
4

Citroën - The Ice Ballet

This elegant installment out of BETC Paris shows the precision handling of the Citroën ë-Berlingo.

TitelThe Ice Ballet
Agentur
Kampagne The Ice Ballet
Werbende Citroën
Marke Citroën

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Datum der ersten Ausstrahlung/Veröffentlichung Nur für Abonnenten
GeschäftsbereichNur für Abonnenten
Philosophie (Originalsprache)Nur für Abonnenten
Medientyp Fernsehen
Länge
SoundtrackNur für Abonnenten
Werbeleiter Fe....co G...et Nur für Abonnenten
Werbeleiter F...an Ro.....ez Nur für Abonnenten
Werbeleiter S....in P....di Nur für Abonnenten
Werbeleiter J...e A....az Nur für Abonnenten
Kundenbetreuung Be....le To....no Nur für Abonnenten
Kundenbetreuung M...i B...li Nur für Abonnenten
Kundenbetreuung A..e D...ux Nur für Abonnenten
Kundenbetreuung W....am R....ie Nur für Abonnenten
Kundenbetreuung A...he L...ca Nur für Abonnenten
Chief Creative Officer St....ane Xi....as Nur für Abonnenten
Creative Director Ni....as B...hi Nur für Abonnenten
Texter N....as R....rd Nur für Abonnenten
Art Director R...in D...s Nur für Abonnenten
Traffic Creative K..mi Z...ou Nur für Abonnenten
Traffic Creative Producer M....ie D...eu Nur für Abonnenten
Creative Producer A....ia B...ry Nur für Abonnenten
Creative Producer D...d G...n Nur für Abonnenten
Agency Post-production Producer Fl....ce De....ge Nur für Abonnenten
Strategieplaner C...é W..n Nur für Abonnenten
Produktionsfirma Za.....erg Pr......ons Nur für Abonnenten
Regisseur ..x M...in Nur für Abonnenten
Executive Producer J....ne E....ch Nur für Abonnenten
Executive Producer J....ne Ge.....am Nur für Abonnenten
Direktor Fotografie S...n ..m Nur für Abonnenten
Produktionsfirma N...a f...s Nur für Abonnenten
Post-Produktion b...ic S...io Nur für Abonnenten
Produzent Post-Produktion T..o Se.....ber Nur für Abonnenten
Cutter Jo....es H....ch Nur für Abonnenten
Kolorist Em....no Se.....ni Nur für Abonnenten
Leitung Musik A..m Gh....li Nur für Abonnenten
Tonproduktion ..M Nur für Abonnenten
Komponist W..l Je....gs Nur für Abonnenten
Komponist B...y Sai......rie Nur für Abonnenten
Komponist J..k N....he Nur für Abonnenten
Musiklizenzen F...us M...c Nur für Abonnenten
Musiklizenzen E...gn M...c Nur für Abonnenten
Talent ..i H...on Nur für Abonnenten
Talent S..a Ho.....ara Nur für Abonnenten
Talent J...e Sa....en Nur für Abonnenten
Head of Strategy E....ne Av....ng Nur für Abonnenten
5

Volkswagen - The Movement That Unites Us

Ogilvy Spain and Volkswagen use motion to their advantage in this spot with creative transitions and flowing shots.

TitelThe Movement That Unites Us
Agentur
Kampagne The Movement That Unites Us
Werbende Volkswagen AG
Marke Volkswagen
Datum der ersten Ausstrahlung/Veröffentlichung 2024 / 3
Geschäftsbereich Autos
Story Volkswagen Commercial Vehicles presents its new campaign “The movement that unites us”, which shows the renewed concept of the ID.Buzz model. The campaign designed by Ogilvy Barcelona features the popular song “Moving” by Spanish artist Macaco as its soundtrack. The campaign highlights the versatility of the vehicle and how it can adapt to different lifestyles and urban mobility needs. Luis Garcia de Oro, Creative Director of Ogilvy Barcelona, assures that "The message conveyed in the song 'Moving' fits perfectly with the spirit of ID. Buzz. It talks about a lifestyle that respects the planet and oneself, that is faithful to its origins while, at the same time, moves towards the future. This was the moment when we realised that 'Moving' had to be the song for the ID.Buzz, it couldn't be any other than Macaco." “The movement that unites us”, Volkswagen's new claim The brand has launched a new claim under the name “The movement that unites us”, for the new communication platform of Volkswagen Commercial Vehicles that was born with the intention to continue to expand a community called ‘The Originals’, where all owners of a Volkswagen van come together. A movement capable of uniting all the owners of the brand, whether they are delivery drivers, surfers, families, adventurers, or self-employed people. With the collaboration of Ogilvy Barcelona, in “The movement that unites us” the brand is driven from the past, with its iconic VW Bus or Transporter, to move towards the future. The world moves, and with it so do people's motivations and needs. We are moved by the same lifestyle, we are moved by the desire to explore... And in this movement, the brand highlights that we are never alone, because the community is a fundamental part of the movement that unites us. That is why companionship continues to be so important in ‘The Originals’ community.
Medientyp Fernsehen
Länge
Executive Creative Director
Video Production
Post-Produktion
Account Executive
Communication
Medienagentur
Creative Director
Art Director
Art Director
Art Director
Texter
Etatdirektor
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