Top-Interviews aus der Werbebranche
Neue Interviews
Forsman & Bodenfors: Global on a human scale
The admired Swedish agency has embarked on a new chapter. F&B Chairman & Copywriter Anna Qvennerstedt and Global CEO Toby Southgate talk about the... weiterlesen
The view from Kyiv: A Ukrainian agency chief speaks out
An email interview with Valentin Paniuta, Brand Leader and Co-CEO of Fedoriv Marketing Agency in Kyiv. weiterlesen
Cultural Relevance is Key: Jorge Plasencia, Republica Havas
Brands and marketers need to prioritize educating themselves to be very specific and deep in their knowledge of the audiences they want to reach in... weiterlesen
Balance the Past, the Present, and the Future: Carl Fremont, Quigley
While I am a digital enthusiast and practitioner, I believe there is a lot to be said for the good old-fashioned use of colorful Post-It Notes for... weiterlesen
A Shift Toward Mass Personalization: Robert Douglas, Left Off Madison
Data and technology have empowered both client and agencies to develop and deliver mass customization of ad messages. weiterlesen
Envision the Art of the Possible: John Elder, Supernatural
I see a future where we get back to striving to create advertising that rewards people for paying attention to our message, showing up in places... weiterlesen
Collective Resilience: Jill Nykoliation, Juniper Park\TBWA
Creativity is a collective sport, so while workplaces of the future will be hybrid, offices still play an important role. weiterlesen
A Balancing Act: Glenn Dady + Nikki Wilson, The Richards Group
Flexibility and communication have been key to making sure we are meeting the needs of the business and employees – a balancing act for sure. weiterlesen
This is Not a Binary Argument: David Hunt, The Considered
In order to champion and execute a healthy work-life balance: ensure everyone turns off notifications, locks their phone in a drawer, and starts to... weiterlesen
People are the Most Important Asset: Robert Douglas, Left Off Madison
Bringing back humanity into our client communications has cultivated a more open, honest, and trustworthy connection. weiterlesen