Top-Interviews aus der Werbebranche

Der beste Ort, um die kreativsten Köpfe der Werbebranche zu treffen und von ihnen zu lernen.
Die einflussreichsten Kreativen, Agenturleiter und Kunden reden über ihre Arbeit, ihre Inspiration und Ihren persönlichen Werdegang in der Werbung.

Neue Interviews

Point of View

With how quickly our current situation with COVID-19 is changing it is more important than ever to keep your pulse on what is happening in culture.  weiterlesen

Point of View

I get bored easily, so the fact that I can jump from project to project and challenge to challenge on a weekly or even a daily basis is a great...  weiterlesen

Point of View

The numerous hats one wears at a small agency and the fact that inbound briefs were less precise on deliverable meant each day was a bit like that...  weiterlesen

Point of View

While the creative brief is a fundamental part of the creative work, the key is to add value and inspiration for the team, not noise.  weiterlesen

Perspectives

I am a firm believer that strategists are do-ers and their role is to shepherd ideas throughout the process.  weiterlesen

Point of View

It’s not enough to capture consumer mindshare; we must be able to instill cultural meaning.   weiterlesen

Point of View

At Chemistry curiosity rules – we have the freedom to develop hand-crafted strategic solutions.   weiterlesen

Point of View

They think their job is just to be right. What I often find myself telling my teams is, there’s no point being right alone.  weiterlesen

Point of View

Great strategists know that in advertising things don't always need to make sense.  weiterlesen

Point of View

A successful strategist weaves a story, making the complex easy enough to understand and compelling enough to embrace.  weiterlesen