Top-Interviews aus der Werbebranche
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Mike Margolin, RPA: "AI is powerful, but the effects, including unintended consequences, need to be closely considered along the way."
RPA's Chief Experience Officer, Mike Margolin, weighs in on the great debate on using AI in advertising, and delineates the opportunities that come... weiterlesen
At RPA, the culture of People First builds a strong platform for equity
In the latest of our series spotlighting incredible women in advertising, we had a moment to chat with Fern McCaffrey of RPA on breaking down the... weiterlesen
"Simplicity is key" at the moment for brands and marketers
Mitchell Gilbert, Associate Media Director, RPA weiterlesen
Data Mindful, Not Data Driven: Patrick Armitage, RPA
We have found it helps the most when we let the data guide us, but to not let it suffocate our creative vision and execution or cause us to lose... weiterlesen
A Shift in Narrative: Ashleigh Garmon, RPA
A one-size-fits-all, or a this-is-how-we’ve-always done it, is antiquated, and frankly a big turn-off compared to the agencies and brands that... weiterlesen
Always Ask Why: Alyssa Moskowitz, RPA
It’s not enough to identify all of the opportunities — you also have to dig into whether or not they make sense. weiterlesen
Focus on BEING the right partner: Bang Pham & Yama Rahyar, RPA
Our dream is to have portfolios filled with examples of how we took a struggling, poorly branded and poorly differentiated brand in a tough... weiterlesen
Everything Our Clients Need Us To Be: Tim Leake, CMO, RPA
We’ve had a pretty strong 2021 already, and I think conditions are strong for it to continue. weiterlesen
RPA + La-Z-Boy: Eric Davis, SVP, Group Account Director
The root of it is trust. We’ve continued to build trust while fighting through the housing crisis as well as during COVID. weiterlesen
This Issue Won't Be Solved Overnight: Phil Irvine, RPA
I’ll admit upfront that I’m more of an optimist than the average person and believe there has been a lot of progress made related to diversity and... weiterlesen