| Philosophie | Häagen-Dazs has teamed up with Pierre Hermé, the ‘Picasso of pastries’, to create the ultimate indulgence with a French twist. The new global campaign is part of Häagen-Dazs' ethos "Don't Hold Back," and celebrates French culture, love, and macarons. Häagen-Dazs don’t want you to hold back on the French vibes in their new global campaign. Together with Pierre Hermé, they have developed a new summer creation that combines the creamy taste of ice cream with the crunchy chewiness of mini macaron shells, delivering a perfect balance of flavors. The result is a love story between ice cream and macarons with a Parisian flair. The collaboration and the new flavors are highlighted through a global campaign that centers around the connection between people, and the time spent together while enjoying the new French macaron flavors. The campaign is developed in partnership with the creative collective Forsman & Bodenfors and will be launched globally starting with UK and Korea, and the rest of the world this summer. The campaign consists of TVCs, OOH, digital shorts, and several locally adapted experiences, all tied together with Häagen-Dazs' core values about being in the moment, and treating yourself with delicious ice cream worth savoring. From France to Korea to China – these experiences will highlight Parisian love and culture under the theme "Summer of Amour" where romance is celebrated throughout the entire summer. The experience aims to bring people together, just like Häagen-Dazs & Pierre Hermé brought together indulgent ice cream and French macarons in their own love story. |