| Titel | Craft Beer |
| Agentur | Forsman & Bodenfors Göteborg |
| Kampagne | Craft Beer |
| Werbende | Craft |
| Marke | Craft |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2023 / 8 |
| Geschäftsbereich | Sportschuhe |
| Philosophie | If you’re a dedicated runner, you’re no stranger to the post-run beer. A way to celebrate after a tough race, relax with friends after a training session or just wind down after your weekend long run. Making it an established ritual of running culture. That’s why Craft decided to team up with the Swedish brewery Spike, to make the ultimate post run beer. By optimizing it with all the extra nutritions, minerals and vitamins that your body need to recover in the best possible way. The beer was created together with creative agency Forsman & Bodenfors and launched during UTMB, the world’s biggest trail-running event. It will tour other future running races and events. |
| Medientyp | Produktdesign/Entwicklung |
| Markt | Schweden |
| Head of Brand | Niklas Moberg |
| Client Global Creative Director | Daniel Högling |
| Client Creative Director | Nicolas Peyrau |
| Client Creative Director | Niklas Ericsson |
| Werbeleiter | Michaela Winckler |
| Art Director | Karl Risenfors |
| Art Director | Julia Holtback Yeter |
| Art Director / Designer | Martin Joelsson |
| Etatdirektor | Ewa Edlund |
| Fotograf | Rasmus Brandin |
| Digitale Retuschierung | Peter Walther |