| Story | IFK Göteborg is one of Sweden's most successful football clubs of all time. They are, unlike many others, the entire city's team and not only for those in a specific area. Ahead of the 2024 season, IFK Göteborg together with Craft, have developed a new jersey from scratch. It is tailored to the elite player on the field but also with the fans in the stands in mind. Unlike regular launches where the star players often take center stage to present the new kit sold in the club shop, IFK Göteborg has chosen to do the complete opposite. The jersey will officially be released in the club shop within a few weeks, but as of this week, it can be purchased at bars, shops, hairdressers, restaurants, and other supporter-owned establishments located in and around Gothenburg. |