Titel | Truck Queens |
Agentur | Ogilvy Italy |
Kampagne | Truck Queens |
Werbende | Iveco |
Marke | Iveco |
Datum der ersten Ausstrahlung/Veröffentlichung | 2021 / 10 |
Geschäftsbereich | LKW, Pick-Ups |
Philosophie | Three women, one big dream: to make a career in the Trucks Business. For International Women's Day Iveco wanted to tell the story of Judith Ehrmann, a truck racing team mechanic, Lorella Della Torre, who has carved out a career as Truck Sales Manager, and Oti Cabadas, a truck driver. Km after km, they have fought against prejudices and obstacles to lead the change of the truck world towards a reality without preconceptions and gender distinctions and pave the way for new generations of women who will find their passion in trucks. |
Medientyp | Branded Content |
Länge | |
Chief Creative Officer | Giuseppe Mastromatteo |
Creative Director | Cristiano Nardò |
Senior Art Director | Joao Caneschi |
Senior Copywriter | Lavinia Aurelio |
Junior Art Director | Federica Sala |
Junior Copywriter | Giulia Pronino |
Social Media Director | Danielantonio Di Palma |
Social Media Manager | Rodolfo Lombardi |
Digital Media Planner | Thomas Rauscher |
Direktor Kundenservice | Claudio Grandi |
Produktionsfirma | Freeda Media |