How to launch the film about one of the greatest Italian singers in the world? With the voice of 2000 fans and 500 drones synced with the original soundtrack from the film.To do so, we created “Staraoke”, an unprecedented karaoke in the sky of Rome. The lyrics were synced to the music and reached 130mt width and 60mt height, making the sky the biggest karaoke screen ever.
Philosophie
To launch “Laura Pausini - Pleased to meet you” out on Prime Video since Aprile 7, the singer's fans were the real protagonist of the show, singing the lyrics from the song “La Scatola”, original soundtrack of the film.
Problem
To organize the show, 500 drones were synced with the music of the song, ,creating 130mt large and 60mt tall lyrics. The drones flew over the Archeological Park of Colosseum reaching 100 mt height, to make the show visible from around 1 km. The experience that combined the latest trend technology with a unique cultural environment was created after more than 3 weeks of programming by Roman innovation agency agency T3kne, in collaboration with Artech and Dronisos, a French agency specialized in automatic drones technology.
Ergebnis
2000 people joined the show to sing together in an unprecedented singalong, with Laura Pausini herself joining the crowd to take part in the experience.