| Titel | The Tree (French) |
| Titel (Originalsprache) | Le Platane |
| Agentur | BETC Paris |
| Kampagne | Wrong Place |
| Werbende | VICTIMES & CITOYENS |
| Marke | Victimes & Citoyens |
| Posted | Dezember 2012 |
| Geschäftsbereich | Verkehrssicherheit |
| Slogan | Don't let alcohol drive you to the wrong place. |
| Slogan (Originalsprache) | Ne laissez pas l'alcool vous conduire n'importe où. |
| Medientyp | Presse & Publikationen |
| Fotograf | Roman Jehanno |
| Texter | Julien Deschamps |
| Art Director | Jordan Lemarchand |
| Werbeleiter | Vincent Julé-Parade |
| Kundenbetreuer | Mathieu Laugier |
| Executive Creative Director | Stéphane Xiberras |
| Traffic Director | Agnès Rollin |
| Art Buyer | Karine Gréalou |