Titel | Helmet has always been a good idea |
Brief | The Danes love their bikes, and the Danish capital of Copenhagen is the world’s most cycle-friendly city, according to the World Economic Forum. The city has over 675,000 bicycles and just 120,000 cars - meaning bikes outnumber cars by more than five-to-one - with almost one third (29%) of all journeys across Copenhagen made by bike.One problem, helmets have never become as popular as cycling itself - around 45 % of casualties in Copenhagen met their end on a bike and 50% of Danish adults still fail to put on a helmet when biking. To combat this, Danish Road Safety Council launched a campaign which pokes gentle fun at those who are too vain to wear a helmet, by recruiting a group that wore theirs with pride - the Vikings. |
Agentur | &Co. / NoA |
Kampagne | Helmet has always been a good idea |
Werbende | Danish Road Safety Council |
Marke | Danish Road Safety Council |
Datum der ersten Ausstrahlung/Veröffentlichung | 2021 / 6 |
Geschäftsbereich | Verkehrssicherheit |
Story | The Danes love their bikes, and the Danish capital of Copenhagen is the world’s most cycle-friendly city. One problem, helmets have never become as popular as cycling itself. To combat this, the Danish Road Safety Council launches a campaign which pokes gentle fun at those who are too vain to wear a helmet, by recruiting a group that wore theirs with pride - the Vikings. |
Medientyp | Interaktiv |
Länge | |
Post-Produktion | Copenhagen VFX |
Creative Director | Thomas Hoffmann |
Art Director | Ole Hoffmann |
Art Director | Kristoffer Winther Sørensen |
Texter | Kristian Eilertsen |
Direktor Fotografie | Kasper Wind |
Creative Teammitglied | Ole Hoffmann |
Creative Teammitglied | Kristian Eilersten |
Creative Teammitglied | Kristoffer Winther Sorensen |
Agency Producer | Filippa Borg von Bülow |
Produktionsfirma | NEWLAND |
Regisseur | Tore Frandsen |
Cutter | Jacob Schulsinger |
Leitung Spezialeffekte | Christian Sjostedt |
Kolorist | Michael Balle |
Audio | Kevin Koch |
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