| Titel | Mountain Road |
| Titel (Originalsprache) | Cocculus 73 |
| Agentur | Havas Paris |
| Kampagne | Cocculus 73 |
| Werbende | Lehning |
| Marke | Cocculus 73 |
| Posted | November 2015 |
| Geschäftsbereich | Gesundheits- und Pharmazeutische Produkte |
| Story | Travel sickness is a disease as old as travelling. The use of a scientific Indian ink drawing seemed to be the best visual answer for this idea. This technique strengthens the problem’s scientific observation. Illustrator’s challenge was to recapture old techniques: thousands of spots and lines, no solid-coloured fill. Every drawing represents about a hundred work’s hours. The main idea of this campaign was to symbolize physic sickness at stomach level when we are in the car or on a plane. |
| Medientyp | Presse & Publikationen |
| Creative Director | Alban Penicaut |
| Texter | Edouard Dorbais |
| Art Director | Rémi Arnaud |
| Illustrator | Florian Nguyen |
| Chief Executive Officer (CEO) | Vincent Mayet |
| Werbeleiter | David Mingeon |
| Etatdirektor | Ophélie Dumay |
| Berater | Pauline Arguillere |