| Titel | Reach Across The Aisle |
| Agentur | MullenLowe U.S. |
| Kampagne | Reach Across the Aisle |
| Werbende | JetBlue Airways |
| Marke | JetBlue |
| Posted | November 2016 |
| Geschäftsbereich | Fluglinien, Flughäfen, Bahnreisen, Busreisen, Fähren, Schiffsreisen |
| Story | As the US government faced deadlock and serious division, JetBlue embarked on a social experiment to prove that compromise can be win-win. 150 total strangers on-board a JetBlue flight were challenged to “reach across the aisle” and win a free round trip ticket to anywhere in the world. The challenge? Everyone on the flight had to agree upon the same destination. Either we all go, or no one goes. |
| Medientyp | Interaktiv |
| Länge |