| Titel | City Hall of Love |
| Agentur | MullenLowe Singapore |
| Kampagne | City Hall of Love |
| Werbende | Unilever |
| Marke | Closeup |
| Posted | April 2022 |
| Geschäftsbereich | Online-Freizeit-Service |
| Story | Closeup, is a Unilever oral care brand that has championed closeness for over 50 years, and has always believed in the freedom to love. The brand has continuously inspired couples of all kinds to get closer, untethered from self-doubt and external prejudice. Many couples are still denied the right to marry due to their relationships. These include couples of inter-racial, inter-caste, inter-faith and same-gender relationships, many of which are still unacceptable in the eyes of key institutions. Closeup invites couples to break free from real-world constraints to celebrate their union in Decentraland, a 3D virtual world powered by blockchain technology. Closeup City Hall of Love Although getting close to someone you love is a universal instinct, it is not yet a universal right. ‘Closeup City Hall of Love’ is an immersive virtual experience where diverse couples can ‘mint’ their very own NFT marriage certificate and immortalise their love on the blockchain forever. They can create avatars, explore, and interact with their very own wedding official in the space. The experience will include a proposal and end with the minting of their NFT certificate. URL for City Hall of Love: https://loveforall.info/en-gb/city-hall/ |
| Medientyp | Internetseiten |
| Länge | |
| Mehr Informationen | https://loveforall.info/en-gb/city-hall/ |
| Agentur | MullenLowe Singapore |