| Titel | Pleasure Verse (#NotAvailableInTheMetaverse) |
| Agentur | LOLA MullenLowe |
| Kampagne | #NotAvailableInTheMetaverse |
| Werbende | Unilever |
| Marke | Magnum |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2023 / 3 |
| Geschäftsbereich | Eiscreme |
| Story | The campaign is composed of a beautiful short film featuring the journey of an avatar who puts on virtual reality goggles to escape to the real world. Whilst she familiarises herself and becomes fascinated with the real world, she is presented with a Magnum ice cream that is impossible for her to bite into and enjoy. After realising this, she removes the goggles in frustration and the line ‘Not available in the Metaverse’ appears. |
| Philosophie | LOLA MullenLowe has created a campaign for Magnum to show that whilst the virtual world has its own appeal, there are still certain pleasures, like enjoying an ice cream, that can only be found in the real world. |
| Medientyp | Internet-Film |
| Länge | |
| Markt | Niederlande |
| Werbeagentur | LOLA MullenLowe |
| Executive Creative Director | Tomás Ostiglia |
| Geschäftsführer | Tom Elliston |
| Etatdirektor | Catalina Aguirre |
| Account Supervisor | Cristina Panea |
| Produktionsleitung | Felipe Calviño |
| Chief Marketing Officer (CMO) | Julien Barraux |
| Werbeleiter | Ben Curtis |
| Werbeleiter | Sara Paixão |
| Brand Manager | Federico Russo |
| Werbeleiter | Anne Schreuder |
| Brand Manager | Tobias Sparnaaij |
| ASSISTANT BRAND MANAGER | Stephanie van Horn |
| Werbeleiter | Kim Lambregts |
| Werbeleiter | Yorick Chaudron |
| Creative Director | Jorge Zacher |
| Creative Director | Kevin Cabuli |
| Creative Teammitglied | Augusto Callegari |
| Creative Teammitglied | Pedro Mezzini |
| Design Director | Yan Graller de Oliveira |
| Art Director | Alan Chung |
| Designer | Alan Chung |
| Head of Strategy | Camilla Facin |
| PR manager | Enrique Caballero |