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C-Space 37-45 City RoadLondon EC1Y 1AT
Großbritannien
David Swaebe
Global Chief Growth Officer, MullenLowe Global
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Gegründet in: 1981
Mitarbeiter: 4500
Awards: 1072
Kreative Projekte: 354
Gegründet in: 1981
Mitarbeiter: 4500
Awards: 1072
Kreative Projekte: 354
MullenLowe Global
C-Space 37-45 City RoadLondon EC1Y 1AT
Großbritannien
David Swaebe
Global Chief Growth Officer, MullenLowe Global
MullenLowe Group Picks up 28 Awards at Spikes Asia 2014 Including Six Gold
MullenLowe Group’ Asia Pacific agencies together took home 28 awards at this year’s Spikes Asia festival, held in Singapore. The awards comprised six Gold, ten Silver and twelve Bronze.
MullenLowe China’s work for Shanghai GM Buick ‘Human Traffic Signs’ took an impressive four Gold, four Silver and four Bronze. The work depicts road accident victims holding traffic warning signs – signs which, if heeded, would have prevented their own injuries. The campaign aims to compel drivers in China to read and obey road signs. This campaign also put Shanghai General Motors in the 3rd most awarded advertiser position at this year’s Spikes awards.
MullenLowe Lintas India’s campaign for Unilever Hindustan ‘Kan Khajura Station’ – which uses the mobile phone to communicate content to users in rural India – took two Gold, a Silver and a Bronze.
MullenLowe Thailand scooped three Silvers for their TVC for Sunlight, ‘Pig’. Lowe Vietnam won a Silver and four Bronze for their ‘Versus’ work for Unilever’s OMO. While MullenLowe Philippines’ Eco Bag campaign with SM Prime Holdings took a Silver and three Bronze, making Lowe the most awarded agency from the Philippines this year.
Jose Miguel Sokoloff, President of the MullenLowe Group Global Creative Council commented: “A huge congratulations to all our agencies who contributed to this outstanding result. We have surpassed previous years at Spikes Asia by a long stretch, and brought back a superb outcome for MullenLowe Group, and our clients. It’s a testament to the path our Asian creative teams are taking, and to smart, hard work from all our staff. The bar is set very high for next year.”
All the wins are listed here:
Award Agency Client Campaign Category Gold MullenLowe China Shanghai GM Buick Human Traffic Signs Film Gold MullenLowe China Shanghai GM Buick Human Traffic Signs Outdoor (billboard) Gold MullenLowe China Shanghai GM Buick Human Traffic Signs Outdoor (indoor poster) Gold MullenLowe China Shanghai GM Buick Human Traffic Signs Print Gold MullenLowe Lintas Unilever Hindustan Kan Khajura Station Mobile Gold MullenLowe Lintas with PHD Unilever Hindustan Kan Khajura Station Media Silver MullenLowe China Shanghai GM Buick Human Traffic Signs Film Silver MullenLowe China Shanghai GM Buick Human Traffic Signs Film Craft (casting) Silver MullenLowe China Shanghai GM Buick Human Traffic Signs Print Craft (art direction) Silver MullenLowe China Shanghai GM Buick Human Traffic Signs Print Craft (photography) Silver MullenLowe Lintas with PHD Unilever Hindustan Kan Khajura Station Media Silver MullenLowe Philippines SM Prime Holdings Eco Bag Print Silver MullenLowe Thailand with The Think Tank KL Unilever Sunlight Pig Film Craft (Direction) Silver MullenLowe Thailand with The Think Tank KL Unilever Sunlight Pig Film Craft(Cinematography) Silver MullenLowe Thailand with Fuse Adventures Unilever Sunlight Pig Film Craft(Music) Silver MullenLowe Vietnam Unilever OMO Versus Print Craft (art direction) Bronze MullenLowe China Shanghai GM Buick Human Traffic Signs Print Craft (art direction) Bronze MullenLowe China Shanghai GM Buick Human Traffic Signs Print Craft (photography) Bronze MullenLowe China Shanghai GM Buick Human Traffic Signs Print Craft (photography) Bronze MullenLowe China Shanghai GM Buick Human Traffic Signs Outdoor (ambient) Bronze MullenLowe Lintas Unilever Hindustan Kan Khajura Station Branded Content & Entertainment Bronze Lowe Philippines SM Prime Holdings Eco Bag Outdoor (indoor poster) Bronze MullenLowe Philippines SM Prime Holdings Eco Bag Print Craft (art direction) Bronze MullenLowe Philippines SM Prime Holdings Eco Bag Print Craft (illustration) Bronze MullenLowe Vietnam Unilever OMO Versus Print Craft (art direction) Bronze MullenLowe Vietnam Unilever OMO Versus Print Craft (illustration) Bronze MullenLowe Vietnam Unilever OMO Versus Print Craft (illustration) Bronze MullenLowe Vietnam Unilever OMO Versus Print Craft (illustration)This year, Lowe also partnered with Lowe Profero, to support Spikes Asia with three days of learning about Art, Copy and Code at the festival’s first Young Craft Academy.
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