| Titel | THIS IS ME45 |
| Agentur | T&Pm |
| Kampagne | THIS IS ME45 |
| Werbende | Karo Pharma |
| Marke | E45 |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2023 / 10 |
| Geschäftsbereich | Creme, Lotion, Milch, Tonics, Make-up-Entferner |
| Story | Karo Healthcare has announced the launch of a million pound campaign to relaunch E45, one of the UK's most trusted and iconic brands. The move comes after Karo Healthcare acquired E45 from Reckitt last year. The campaign, which was conceived by The & Partnership and mSix group, aims to drive reappraisal of the brand in an increasingly competitive category. The new brand platform ‘THIS IS ME45' has been launched with the aim of helping people feel comfortable in their skin, both physically and emotionally. The campaign, which is brought to life by rising Director talent, Tajana Tokyo of Somesuch, features street cast people with real skin conditions. The campaign showcases a picture of modern Britain set alongside a catchy track. It features relatable situations such as a postie in shorts protecting her dry winter knees, school girls dancing in the bathroom, a cyclist commuting home, a father and son post-swim, a woman working from home while moisturising her legs, and a student tackling the inevitable washing up. The aim of the campaign is to promote a sense of confidence and self-assurance for people with dry skin conditions. The hero film is supported by a series of 10-second product focused addressable social films which mSix have tailored audience segments so that the E45 range is brought to life, from parents looking to relieve childhood eczema to everyday dry-skin sufferers that want a soothing moisturiser. In organic social, there will also be behind the scenes footage of the cast talking about their relationship with their skin. |
| Medientyp | Fernsehen |
| Länge | |
| Agentur | THE |
| Agentur | Danny Hunt (The Partnership) |
| Creative Director | Kate Allsop |
| Creative Teammitglied | Jane Reader |
| Creative Teammitglied | Hayley Hammond Hammond |
| Planungsleiter | Neil Goodlad |
| Planning Director | Hannah Fisher |
| Head of Integrated Production | Thea Evely |
| Senior Producer | Joseph Tomlinson |
| Motion Graphics | Julien Lasson |
| Designer | Will Rees |
| Digitale Retuschierung | Richard Palmer |
| Produktionsfirma | Somesuch Somesuch |
| Geschäftsführer | Chris Watling |
| Executive Producer | Daniella Manca |
| Produzent | Scarlett Anderson |
| Produktionsmanager | Sarah Dines |
| Direktor Fotografie | Jaime Ackroyd |
| Cutter | Amber Saunders |
| Cutter | Craig Griffiths |
| Post-Produktion | No. 8 |
| Post-Produktion | Claire Cullen |
| Post-Produktion | Margaux Baruch |
| Spezialeffekte | Jonathan Box |
| CG Supervisor | Duy — N |
| CG Supervisor | A A |
| Aufnahmeleiter | Duy — N |
| Aufnahmeleiter | A A |
| Komponist | Duy — N |
| Komponist | A A |
| Audio-Postproduktion | No. 8 |
| Produktionsleitung | Claire Cullen |
| Sound Engineer | James Benn |
| Leitung Musik | Curation Music |
| Agency Marketing Manager | Benjamin Court |
| Design Lead | Katie De Graaff |
| Chief Executive Officer (CEO) | Sarah Golding |
| Executive Client Lead | Toby Allen |
| Etat-Planer | Georgia Ion |
| Kaufmännischer Geschäftsführer | Dan Symons |
| Etatdirektor | Jake Batty |
| Account Executive | Isy Purslow |
| Regisseur | Tajana Tokyo |
| Cutter | Victoria Man |
| Offline Post Producer | Joanna Dawson |
| Executive Producer | Kayt Hall |
| Executive Post Producer | Charlie Morris |
| Kolorist | Tim Smith |
| Komponist | MSK |
| Music Supervisor/Producer | Sunny Kapoor |