July 6, 2015
Spotlight: Toya Ruby Frazier (Publication) The essence of LaToya Ruby Frazier’s first book The Notion of Family lies in a visual semblance of the past and the present. Frazier grew up in Braddock, Pennsylvania, a town in America that witnessed rapid industrial change in the last centur… weiterlesen
July 6, 2015
After a competitive pitch process involving two other international agency brands in the market, J. Walter Thompson Beirut has been appointed marketing-communications partner to Roadster Diner. Roadster Diner is a market leader in the casual dining category in Lebanon. Established in 1998, R… weiterlesen
July 4, 2015
J. Walter Thompson Asia Pacific’s Director of Digital, Josie Brown, looks at what lessons CMOs can takeaway from the top creative campaigns at Cannes 2015. There is so much inspiration to be taken from seeing the best creative ideas living in digital channels. The Cyber Lion award win… weiterlesen
July 3, 2015
J. Walter Thompson Asia Pacific’s Director of Digital, Josie Brown, CMO’s roving reporter at Cannes, looks at how Unilever is employing both social responsibility and brand strategy to gain success. Few global businesses have been as committed to connecting commercial success wit… weiterlesen
July 2, 2015
Cannes Lions 2015 was a true watershed moment in terms of the infusion of startup thinking and process into what we do, writes J. Walter Thompson’s Joseph Chua. Numerous ad agencies have set up accelerator programs, incubators and innovations wings, and they’re starting to reap t… weiterlesen