Montchevre, the leading U.S. goat cheese brand from Saputo USA (SUSA, Saputo), announces the launch of its new brand campaign encouraging consumers to “Make Mischief with Montchevre.” The campaign features a series of comical ads highlighting innovative flavors and products inspired by very mischievous goats. Accompanying this campaign, is a fresh new look to its packaging, along with playfully delicious new products and flavor combos hitting grocery retail shelves later this fall.
"The Tale of The Barn"
"The Tale of the Bouquet"
“Goat-cheese demand continues to rise, as does consumer demand for complementary and complex flavor combinations,” said Jenny Englert, SUSA marketing director. “With theMontchevre brand, we’re purposely mischievous in our innovations and always looking for those unique flavor profiles and product combinations that break the norm and help us stay ahead of trends and consumer demand.”
"The Tale of the Buckets"
"The Tale of the Hammock"
Staying ahead of trends and meeting customer demand is what retailers have come to expect from the Montchevre brand. In addition to its fully integrated brand campaign launching in late June, consumers can expect the following heading into summer and fall:
Founded in 1989 in Preston, WI, Montchevre® merged traditional French goat’s milk cheese-making techniques with the rich heritage of Wisconsin cheese-making, paving the way for the domestic goat cheese industry. As the nation’s leading goat cheese brand*, the Montchevre® brand is committed to growing the category through driving trial and innovation with over 14 flavors of its goat cheese logs, including Plain, Hibiscus Berry, Jalapeño Honey and Spiced Pumpkin as well as other formats such as aged goat cheddar and topped goat cheese.
For more information on the Montchevre® brand and to find out where to purchase our products, visit Montchevre.com. To stay up to date on the latest news from the Montchevre® brand, follow us on Instagram, Facebook and TikTok.
About Saputo USA
Saputo USA is part of Saputo Inc., one of the top 10 dairy processors in the world. Through the Dairy Division (USA), Saputo produces, markets and distributes a vast assortment of cheeses. Furthermore, the company converts, markets and sells a broad range of specialty cheeses and holds an important portfolio of import licenses for specialty cheeses manufactured abroad. Saputo USA also produces a variety of dairy and non-dairy extended shelf-life products. Additionally, Saputo produces, markets and distributes dairy ingredients in the USA and on the international market. Products are sold under a variety of the company's brand names as well as under customer brand names.
Saputo USA is among the top mozzarella, string cheese and domestic blue and goat cheese producers and is one of the largest producers of extended shelf-life and cultured dairy products in this region.
*Source: IRI MULO latest 52 weeks ending June 4, 2023.