Subaru and Carmichael Lynch been celebrating the #MakeADogsDay campaign for a few years now, but this year, the agency launched Subaru’s biggest effort yet by declaring October 22 the first ever National #MakeADogsDay. Subaru kicked off the day with two major media integrations on Good Morning America and TODAY.
To celebrate #MakeADogsDay, Carmichael Lynch created the Underdogs, a content series encouraging people to accept a shelter dogs into their home, especially those that have a tougher time getting adopted. The agency worked closely with the ASPCA and the videos champion special needs dogs, specifically senior dogs, amputees, visually and hearing-impaired dogs, and dogs with birth defects.
Throughout October, select Subaru retailers across the country collected unused pet supplies and donated 5,500 shelter supply kits and 4,800 new pet parent kits to local shelters. More than 100 participating Subaru retailers worked in conjunction with animal shelters in their communities to host pet adoption events.
Read more about the National #MakeADogsDay campaign at MediaPost.
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