TitelThe consent pack
Kampagne The consent pack
Werbende KOPELCO, S.A.
Marke Tulipan
Datum der ersten Ausstrahlung/Veröffentlichung
Geschäftsbereich Verhütungsmittel, Präservative & Schwangerschaftstests
Story BBDO and Tulipan, an iconic condoms brand in Argentina, launched an initiative aimed at promoting respect and consent in sexual relationships. For this purpose, the company developed a new presentation of condoms that can only be opened with the agreement of two people. Literally, you need the couple’s 4 hands to open the pack.
Medientyp Internet-Film
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