| Titel | Wh4t3v3r_d00rs 3 |
| Agentur |
DDB Praha
|
| Kampagne |
Wh4t3v3r_d00rs
|
| Werbende |
McDonald's
|
| Marke |
McDelivery
|
| Datum der ersten Ausstrahlung/Veröffentlichung |
2020 / 2
|
| Geschäftsbereich | Gastätte & Schnellgaststätte
|
| Story | The visuals demonstrate that whatever door they’re at in their game, we’ll deliver tasty McDonald’s food to their door, at home. |
| Philosophie | The visuals demonstrate that whatever door they’re at in their game, we’ll deliver tasty McDonald’s food to their door, at home. |
| Problem | When gamers play a game they spend hours immersed in this world. So much so that taking a break and going out to get food can seem impossible. So, McDonald’s created their first ever campaign strictly for gamers to promote their McDelivery service. Showing gamers that with McDelivery they’re Never AFK (Away From Keyboard). |
| Medientyp |
Presse & Publikationen
|
| Creative Lead |
Darko Silajdzic
|
| Chief Creative Officer |
Radouane Hadj Moussa
|
| Creative Director |
Gert Laubscher
|
| Texter |
Simona Luteránová
|
| Art Director |
Chloé Vomscheid
|
| Illustrator |
Tomáa Müller
|
| Agency Producer |
David Havel
|
| Kaufmännischer Geschäftsführer |
Nikola Bochová
|
