Titel | Trajectory |
Agentur | TBWA\Worldwide |
Kampagne | Trajectory |
Werbende | TBWA\Spain |
Marke | Red Cross |
Datum der ersten Ausstrahlung/Veröffentlichung | 2022 |
Story | People are affected by the consequences of armed violence everyday. Aside from the senseless loss of human life, the victims’ inner circles are left with a ripple effect of psychological and physical issues. This campaign shines a light on the dark aftermath and unfortunate reality of gun violence in a community. Told from the perspective of a forensic crime scene doctor, the film captures the trajectory of a bullet and its multiple victims. |
Medientyp | Case Study |
Länge |