TBWA\Worldwide Insights

TBWA\Worldwide, part of Omnicom Group (NYSE:OMC), today announces the acquisition of one of the UK’s leading creative agencies for the world of sport, in a deal designed to add significant new depth to the UK group’s expertise across the total brand experience. weiterlesen

Backslash, the cultural intelligence unit of TBWA\Worldwide, has released its annual glossary of Edges More than a trend report, Edges are defined as meaningful cultural shifts that have the scale and... weiterlesen

In conversation about new business and growth with Deepthi Prakash, Global Director of Product and Marketing at TBWA\Worldwide, we uncover key insights on navigating today's marketing economy and why handling all aspects of the brand experience can be beneficial for growth. weiterlesen

TBWA\Worldwide was named 2022 Global Agency of the Year by Adweek, one of the leading publications covering the brand marketing ecosystem. weiterlesen

Today Backslash, the cultural intelligence unit of TBWA\Worldwide, released a global study examining society’s complex relationship with technology. The findings revealed that people are incredibly... weiterlesen

The acquisition signals TBWA’s evolution into a brand experience company and a partner for brands beyond traditional advertising services weiterlesen

Rhonda George-Denniston elevated to Chief Learning and Development Officer and Monica Torres to Executive Director, Global Recruiting weiterlesen

  [entity 5096] House keys are our most valuable asset - and yet the first thing that a person running awayfrom a conflict no longer needs. CMI - Martti Ahtisaari Peace Foundation assembledauthe... weiterlesen

“That’s How You Heisman” campaign highlights how talented athletes make everything into a competition weiterlesen

Co-Founder of legendary South African agency TBWA\Hunt\Lascaris to be recognized for a career of world-class creative excellence and contributions to society weiterlesen