In collaboration with Remezcla, Toyota drives awareness with two new videos

 

Remezcla

Brooklyn, Vereinigte Staaten von Amerika

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Conill

Marketing Services

El Segundo, Vereinigte Staaten von Amerika

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More About “Taste Takers”
“Taste Takers” showcases the new Toyota Corolla Cross through the fashion lens of stylist Keyla Merquez as she meets Mexican heritage singer Marinero, to go thrift shopping in LA while discussing music, style and Latinx identity. This episode seeks to illustrate how we express our individuality and identity and communicate to the word through the way we dress.

More About “In Tune With Nature”
Inspired by the cultural insight of underrepresentation of minority groups visiting national parks, came the idea of “In Tune With Nature”. A recent survey at Santa Monica Mountains National Recreation Area found that 95% of visitor groups were white, despite California being the state with the highest Hispanic population of almost 16 million people. As the episode brings together Latine outdoor enthusiast Zavier Borja and luthiers Tomás Delgado Sr. & Jr. on a journey through nature with Toyota’s Tundra Hybrid, the video showcases Delgado’s workshop and how, inspired by nature, the father-son luthier crafts a new guitar

About Remezcla
Remezcla is an independent media brand. Founded in 2006, Remezcla was the first premium digital publication for young US Latinos. Today, the brand has become the go-to, on-the-pulse source to discover fresh Latino culture. Remezcla is also the preferred partner for leading brands interested in creating culturally relevant content and experiences for a new generation of Latinos. Remezcla and its best-in-class editorial and creative agency teams have earned awards across several categories, including Webby, ANA, One Show, Cannes Lions, Clio, Ex Award, and Reggie Award, among others. Remezcla was founded and remains led by Latino entrepreneurs. Remezcla is a Certified Minority-Owned Business Enterprise.