Titel | Neck Cracking – Starring Chiropractor Beau Hightower |
Agentur | Forsman & Bodenfors Göteborg |
Kampagne | Neck Cracking – Starring Chiropractor Beau Hightower |
Werbende | Volvo Trucks |
Marke | Volvo Trucks |
Datum der ersten Ausstrahlung/Veröffentlichung | 2019 / 9 |
Geschäftsbereich | LKW, Pick-Ups |
Story | To raise awareness of truck drivers health issues and to show that Volvo Trucks understand their everyday life on the road, Volvo Trucks hired a highly experienced and respected chiropractor, YouTube star Dr. Beau Hightower, to set up a mobile clinic at a busy truck stop in New Mexico.The campaign continues to adress the underlying truck drivers’ problems but we are also launching a new technology, which makes it easier to drive the truck. Volvo Dynamic Steering reduces muscular strain by up to 70%. |
Medientyp | Fernsehen |
Länge | |
Creative Teammitglied | Mattias Berg |
Creative Teammitglied | Maria Fridman |
Creative Teammitglied | Bjorn Engstrom |
Creative Teammitglied | Stefan Thomson |
Produktionsfirma | BRF |
Regisseur | Nils Toftenow |
Regisseur | Mathias Rosberg |
Fotograf | John Sterling Ruth |