A survey done by Herbal Essences shows that 87% of American women say they made a significant change to their appearance after a life event.
In this short documentary four real women tell their stories of change. What initiated the change, what they did and what life was like after.
The score is a cover of David Bowie’s Changes performed by Jazmin – who is also featured in the film. Bowie was always challenging and reinventing his own identity. The title of his song became a natural choice for naming this campaign.